22 Responses to “Why Nintendo should re-invent itself as an iOS developer”

  1. Nintendo does not have to jump in all at once. I simple solution is to license it’s old titles to a Confident IOS developer and test the waters. Take Donkey Kong, Mario Bros. or Super Mario Bros. for instance. Have them ported to ISO sold at $.99 They would make money. Hell have all there 1985 games ported to ISO. they would make a killing and they could keep the NEW & CURRENT titles exclusive to their hardware. Hell, they could use the old games to promote the Nintendo exclusive games within the IOS titles.

  2. Shockingly shallow.. not a Single mention about the 30% rev. share – anywhere – here? Step back a second and think like big boys; why would Nintendo bother with native apps when they could just as easily open a www. site with a monthly subscription model, via PayPal, to offer select title library access for whatever device platform comes thru that door?

    Seriously, seems folks have iOS logos tattoo’d on the back of their necks over there. Here’s a thought: “If you like Like the app store – you’re gonna Love the internet” 8->

  3. Chris Knight

    I think most people (including Nintendo’s C.E.O.) are missing the point…

    3DS games will still sell (admitedly they really should listen to their users and lower the game price from $39 to $29… to rapidly increase sales)

    3DS games (Augmented reality and no-glasses real 3D) can only run on the 3DS (currently unless some “wiz-kid” in Nintendo re-codes the Aug3D to run on the LG 3D and HTC 3D handsets)… But you get my point… 3DS games will always be a niche market that Nintendo owns because 3DS games can only run on the 3DS…

    What I and others have said is that in a time of a global recession where NO company is “safe” e.g., Palm, Blackberry’s declining sales Microsofts slow loss in % in the smartphone arena, Nokia’s “near-death-experience”.. Nintendo really should leverage their I.P. (after all, they and only they own it…) on to the new mobile platforms such as Apple’s iOS and Android….

    I am certain die hard Nintendo fans and even casual gamers would be willing to pay £4.99 for Super Mario etc etc…

    With in-app purchases linked to Nintendo World, points, Mii’s etc etc they could and (should) use these new successful mobile platforms to actually help boost their current offerings…

    co-existing with their hardware offerings… for example…

    200 Million iPhone/iPad users…. okay BiG market…

    what if Nintendo use in-app purchases to actually allow 3DS owners to purchase Nintendo 3DS games from their superphones?

    A. You purchase it off your phone while your at work with a mini/light non-real3D mobile version of the game on your smart/superphone… When you get home you zap your new purchased 3DS game down from the Internet onto you lovely lil 3DS…

    The revenue potential for Nintendo is actually in the $£Billions per year, yet Nintendo’s C.E.O. either can’t see it? or refuses to see it… spiting his own nose for no valid business reason…

  4. MisterK

    Nintendo should not become an iOS developer. They would lose what makes them Nintendo. I agree that their old model is broken, as far as handhelds go, but I have a different conclusion: a Nintendo Phone. They could us Android as the underlying OS, but skin it with their own Nintendo OS. They could even allow skins that make it look like an old school nintendo. It should keep the physical buttons on the sides (enough that they could release their Super Nintendo games on it), and also have a single touch screen – not a dual screen phone. It would be amazing to see if they could have a screen that’s both touch and glasses-free 3D. They could release their entire old catalogue as $5 purchases. This is the one phone I would actually consider over my iPhone. They wouldn’t need to make a play for having as much power as possible. They wouldn’t need Angry Birds.. they’d have hundreds of FAR better games. Think about it, Nintendo!…. this is the future of Nintendo. Also have a second model that has everything but the phone part… an iPod touch competitor with physical buttons… like a media playing GameboySS (single Screen… but perhaps without the Nazi-ish name).

    It’s too early to call for Nintendo to go the way of Sega and simply develop software; especially with the incredibly successful Wii so close in the rearview. I agree that the 3DS is not their finest showing and the WiiU is the wrong way to go, but these are stumbling blocks of a company searching for it’s place in a new landscape. They still have a prestige and long legs in the hardware business.

  5. Darrentg

    The article uses market figures while completely failing to take into account the historical console/handheld refresh cycles that have been in place since the dawn of gaming industry. DS sales are down you say? Oh wow, that system is ONLY going on it’s 7th or 8th year. REVELATION! And 3DS sales are suffering because of the mistakenly high launch price and slow game releases(which will be fixed this holiday season). Once 3DS sales pick up steam all the Apple fanboys are going to look as ridiculous as the Sony fanboys back in 2005 that claimed PSP would decimate the DS and send Nintendo packing to 3rd party country.

  6. This reminds of John Dvorak’s argument that Apple should get out of the hardware business. Also, have you followed Sega post-Dreamcast? The company went from being a console giant to an insignificant publisher.

  7. My Real Name

    NOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! Nintendo is better on it’s own. It would be terrible as an iOS devoloper!!!!!!!!!

  8. There’s no reason they can’t do both. Same thing happened to Digidesign (now Avid), makers of the recording studio standard DAW, Pro Tools. They had a successful hardware-driven business model for two decades. It was chiefly their software that users wanted. But to run their software, you had to use their hardware. As other hardware manufacturers brought enviable products to the table, pressure increased until, last year, they finally released a version of their software that can be run with third-party hardware. They didn’t want to. But it became inevitable. Nevertheless, their hardware line remains strong, because, while it doesn’t meet everyone’s needs, it’s great stuff and a good value. All the console game manufacturers could follow their example and be better off, I think.

    • SeanJay

      I agree that Nintendo should do both. It can then better understand the unique strengths and weaknesses inherent in each platform and design better games and consoles. Then sell more effectively to the target demographics for each platform.

  9. Anthony

    The arguments that are made here are anecdotal at best. Nintendo is not in any sort of risk of failure as Sega once was, and the example of EA in the iOS market is too early to prove useful. I Nintendo goes onto that hardware its exclusivity and MSRP will go down for good. Speaking of sega, look what happened to Sonic now a days. They should expand business perhaps but this article shows no compelling reasons to change their development and busines strategies.

  10. Apple fan boys writing about a market they know nothing about…

    Nintendo is fine. There is ZERO DEMONSTRABLE PROOF that iOS gaming is affecting any of the other 3 systems.

    Nintendo 3ds is suffering from a lack of game and poorly chosen price point. PERIOD.

    Get over yourself…until there is a decent input mechanism, iOS will only have casual gamers who pay next to nothing for games. Its not a market nor and industry anyone cares about.

  11. The arguments made here aren’t very convincing. People are concerned that Nintendo’s sales are slumping, but the Wii is still the best-selling of this current console generation. Just because they sold their consoles earlier in the cycle doesn’t mean that they’re doomed to failure as Sega was and that they should just give up and turn into iOS lackies now.
    I am mostly upset because Google News cited this news article and the Bloomberg article being cited here on their “video games” news page, and it made it appear as if everyone thought Nintendo was going down. When really, it was just one article.

  12. Adam Taylor

    I can’t help but agree with you. I love Nintendo hardware, always have, always will. But unless they pull something out the bag (not the Wii U), then i’m afraid their hardware days are done for the forseeable future. Mobile platforms would be a natural leap for many of their games seen as they are typically platformers or RPG’s which are not overly strenuous in terms of hardware performance.

  13. I believe Nintendo would survive better on its own. If it moves over to the iCrowd, it will also isolate a lot of fans too. I would not buy an iPod or iPhone just to keep playing my nintendo games. I would probably just keep playing their old systems and ignore what they do henceforth. I’m buying a 3DS once the price drop as I know many are. Also, they will have more games come out soon enough, especially for the Christmas season which will draw more people. And the only reason I am not buying a Wii is to wait for the Wii U. I think Nintendo will be just fine.