Twimore.com, a Twilight-themed parody site that riffs on J. K. Rowling’s Pottermore.com, has been visited over 300,000 times since its launch on Saturday. Many of those visitors are avid Twilight fans who’d probably be thrilled if the site were real.
Twimore.com was launched by Kaleb Nation, the 22-year-old author of the extremely popular Twilight fan blog TwilightGuy.com. Nation blogged about his experience as a guy reading the Twilight novels between 2008 and 2009; since he finished them, he’s turned the site into a legitimate and well-known source of Twilight book and movie news. That’s all to say that Twimore.com is a parody created by a fan, not a hater, and the most interesting thing about it isn’t that it’s funny (though it is) but that it hints at pent-up demand for other author-driven fan communities.
A lot of fans thought that Nation’s video parodying J. K. Rowling’s original announcement about Pottermore.com was real–as did Pottermore fans who were incensed that Stephenie Meyer would dare to copy Rowling so blatantly. That’s despite the fact that Stephenie Meyer does not appear in the video at all except in a Photoshopped screenshot. It’s narrated by Nation, who describes Twimore at one point as “something that’s never been done before, in any fandom, EVER, in the history of time…Twimore is open to everyone, immediately. Simply…follow the sparkles. Or just go to Twimore.com. I don’t care.”
“CHEATER YOUï»¿ BLOODY FILCH!! SHE IS RIPPING OFF OF POTTERMORE!!!!! PROOF WHAT WITH JACOB BLACK BEING A RIP OFF OF SIRIUS BLACK AND ALL!!!!!” wrote a commenter in one of 982 comments posted on YouTube (NSDQ: GOOG). Even those who realized it was a parody were angry: “OK I know it’s a joke, but if one day Stephenie Meyer JUST TRY to make a ‘Twimore’, I swear I’ll hunt her and eat her bones. Orï»¿ just scold her a lot in Twitter. HARRY POTTER RULES!” wrote another.
The lesson for Stephenie Meyer and other popular authors with avid/rabid fan bases? Don’t copy Pottermore (she, and most other authors, don’t hold their own e-book rights anyway), but see what you can learn from it and don’t underestimate the power of matching fans with special “vampire names.” Also, stay away from that bone-eating Harry Potter fan.