In Savvy Nook Promotion, Barnes & Noble Reminds Us It’s A Publisher, Too

Nook Back To School

Barnes & Noble’s last Nook promotion was best described as lame (so we did), but the company’s new back-to-school offer is smarter: Buy any Nook today through September 11, get free classic books, study guides and apps. The interesting part is that all the included books are published by Barnes & Noble (NYSE: BKS). Could we see a similar move from Amazon (NSDQ: AMZN) next?

Users who register their new Nook by October 31 will receive coupon codes for twelve Barnes & Noble Classics e-books, twelve SparkNotes e-books (which, oddly, do not match the selection of Classics), three Nook Study Guides and four Nook Color apps. B&N values the content at $107.28. The Nook Study Guides and apps included in the promotion are already free to all Nook users anyway. Barnes & Noble owns SparkNotes.

People like me would get very worked up if Amazon began bundling free Amazon Publishing titles with new Kindles. This promotion is an interesting reminder that Barnes & Noble is also a book publisher, and although it is publishing public domain works, it can still find interesting things to do with them.

Here are the titles included in the Nook back-to-school promotion:

Spark Notes
Night
One Hundred Years of Solitude
War and Peace
Harry Potter and the Deathly Hallows
To Kill a Mockingbird
The Great Gatsby
Lord of the Flies
The Catcher in the Rye
1984
Adventures of Huckleberry Finn
Richard III
The Oedipus Plays
Nook Study Guides
Nook Study’s 50 Survival Tips: How to Win at College
Nook Study’s 25 Tips for Living Up a Semester Abroad
Nook Study’s 25 Tips for Landing an Internship
Nook Color apps
Fliq Notes
Fliq Tasks
Nook Word of the Day
Pulse

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