Barnes & Noble’s last Nook promotion was best described as lame (so we did), but the company’s new back-to-school offer is smarter: Buy any Nook today through September 11, get free classic books, study guides and apps. The interesting part is that all the included books are published by Barnes & Noble (NYSE: BKS). Could we see a similar move from Amazon (NSDQ: AMZN) next?
Users who register their new Nook by October 31 will receive coupon codes for twelve Barnes & Noble Classics e-books, twelve SparkNotes e-books (which, oddly, do not match the selection of Classics), three Nook Study Guides and four Nook Color apps. B&N values the content at $107.28. The Nook Study Guides and apps included in the promotion are already free to all Nook users anyway. Barnes & Noble owns SparkNotes.
People like me would get very worked up if Amazon began bundling free Amazon Publishing titles with new Kindles. This promotion is an interesting reminder that Barnes & Noble is also a book publisher, and although it is publishing public domain works, it can still find interesting things to do with them.
Here are the titles included in the Nook back-to-school promotion:
A Tale of Two Cities
Crime and Punishment
The Good Soldier
The House of Mirth
A Portrait of the Artist As A Young Man
One Hundred Years of Solitude
War and Peace
Harry Potter and the Deathly Hallows
To Kill a Mockingbird
The Great Gatsby
Lord of the Flies
The Catcher in the Rye
Adventures of Huckleberry Finn
The Oedipus Plays
Nook Study’s 50 Survival Tips: How to Win at College
Nook Study’s 25 Tips for Living Up a Semester Abroad
Nook Study’s 25 Tips for Landing an Internship
Nook Word of the Day