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The Morning Lowdown 08-05-11

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»  Google (NSDQ: GOOG) Fires Back At Microsoft’s Patent Offer: ‘We Didn’t Fall For It’ (paidContent)

»  With Negativity Built-In, Ad Spend Outlook Doesn’t Look Worse (Yet) (paidContent)

»  Google News gets a new human touch, launching publisher-curated Editors’ Picks as a standing section (Nieman Lab)

»  DirecTV (NYSE: DTV) CEO downplays interest in Hulu (NewTeeVee)

»  Daily Beast-Newsweek Traffic Is Down 24 Percent From Last Year (Forbes/Mixed Media)

»  The New York Observer Will Switch From Tabloid to Broadsheet (NY Observer)

»  After years of decline, the audience for network news jumps upward (AJR)

»  9 reasons newspapers are suddenly asking print subscribers to pay for full Web access (Poynter/Rick Edmonds)

»  The Atlantic Launches a Video Aggregator With a Twist (AllThingsD)

»  Media and Consumers Must Be Careful in Relying on Twitter for Breaking News (HuffPo)