Thanks to celebrities and its excellent usability and engagement techniques, Instagram, one of my favorite iPhone-based photo sharing apps has crossed another milestone in its charmed life — 150 million photos shared, the company said in a blog post. Though less than a year old, the service now has more than 7 million users who share 15 photos per second. Last month, Skylines, a Dutch startup shared data with us that showed the growing popularity of Instagram on Twitter and other social networks.
What is more amazing is that Instagram, despite having taken a big slug of money from Benchmark Capital, is still a four-person company. In an email co-founder and CEO Kevin Systrom said the success has taken him by surprise but it also “marks the beginning of what’s to come.”
I agree and have always maintained that as a company they have a chance to become a mobile hub. “We’re one of the fastest growing social networks in mobile,” Systrom added. Okay, now only if they add support for my blogging software platform!
On October 6, 2011 we launched Instagram in the App Store as a way for people to easily share their lives through photos taken on their iPhones. Since then, we’ve seen more than 7 million people from all around the world share photos on our platform. Today, we’re excited to announce that more than 150 million photos have been shared on Instagram and Instagrammers now share photos with one another at a rate of 15 photos per second.
We’re constantly amazed by the range of photos shared on Instagram. Instagrammers snap photos of everyday moments with friends and family, but they also document more significant personal moments, like weddings and honeymoons. There are Instagram photos from major events like the World Series and the Grammys, and some Instagram photos have even made the national news. Artists and celebrities have begun to give fans a unique look into their lives through photos, while brands like Burberry have started to realize the power of communicating with their followers through images. (Instagram blog)