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Apple Could Be Near Launch Of iTunes Replay For Re-Downloading Movies

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Apple (NSDQ: AAPL) CEO Steve Jobs said in March that 2011 would be the year of the iPad 2, but it has really been the year of the Internet at Apple, with the pending launch of iCloud and now rumored changes to iTunes that could finally let customers download movies and television shows they had already purchased from iTunes and possibly stream them to their Apple devices.

AppAdvice said Wednesday that Apple is gearing up to launch something called iTunes Replay, which would be quite welcome to iTunes customers who have lost content because of hard-drive failures or other computer issues. iTunes Replay, as outlined by AppAdvice, would allow you to re-download movies up to five times on the same computer and possibly stream them to iOS devices. Earlier this week Apple released an update to Apple TV that would let owners buy television shows on that device and download them on other iOS devices.

Similar concepts have been bandied about for years, but they’re starting to make a fair amount of sense when you consider how much of a priority Apple has placed on beefing up its Web offerings this year. Powered by a brand-new data center in North Carolina, Apple is in the process of upgrading MobileMe to iCloud, promising users within its iOS ecosystem that they’ll always have access to their information on their iPhone, iPad, and personal computer.

Apple had already announced at its Worldwide Developers Conference that it would be launching something called iTunes in the Cloud, which acts as a storage locker of sorts for purchased music without requiring the user to upload their songs. Apple has traditionally held a September event to discuss new parts of its entertainment strategy, so concrete details could be around the corner about how Apple intends to tie all the pieces of its entertainment empire together with its Web-services push.