Blog Post

Contest For Early Pottermore Access Leads To Massive Traffic & eBay Action

Harry Potter e-books site officially launches in October, but a “Magical Quill” contest that grants one million winners access to the beta site is drawing massive traffic. And beta accounts are popping up on eBay.

For each of the seven days, a clue will be posted on the Pottermore homepage, leading those who solve it to the “Magical Quill”–the opportunity to register for early access to the site. A limited number of people are able to register each day, and the competition is designed to keep them glued to the site–though some winners immediately began selling their early-access accounts on eBay. (The bidding on one account is now up to $152.50.)

From a post on the official Pottermore Insider blog explaining how the competition works:

We won’t be telling you when a clue goes live, so you’ll need to keep a careful eye on over the seven-day period. However, we will let you know, via and the Insider, when registration for a particular day has come to an end.

Finally, we will not be enabling early access to the site straight away. Once The Magical Quill challenge is over, we will send successful early access registrants a Welcome email, letting them know when they will be able to access Pottermore. We won’t be able to let everyone into the Beta site at the same time, so please be patient with us. You may have to wait a few weeks for your Welcome email to arrive.

A follow-up Q&A post responded to some of the issues that arose yesterday, on the first day of the competition: A problem with verification e-mails sent to Yahoo (NSDQ: YHOO) accounts and the possibility of different answers to clues based on different translations of the book: “Yes, some of the translations only referred to four of the five owl types when describing the Eeylops sign. We are double-checking the consistency of the translations for the remaining clues but, when in doubt, please always refer to the original English versions of J.K. Rowling’s books.” Also, a post today notes, “We won’t be announcing the arrival of a new clue on our Twitter account to ensure we don’t give an unfair advantage to Twitter users, but we will let you know, via @Pottermore and the Insider, once the maximum number of registrations for each day has been reached.”

4 Responses to “Contest For Early Pottermore Access Leads To Massive Traffic & eBay Action”

  1. I cant believe people are selling accounts, it’s really not that hard to get access the regular way if you log on at the right time and have the book on hand!

  2. narglesarecool

    Wow, i can’t believe people would stoop so low to even sell these accounts. and you’re just as bad if you’re one of the ones buying them… not only does this reflect the fact that you are definitely not a true fan but it just takes all the fun out of this fun, exciting opportunity…Boo hoo to all you who say you are true fans but brought your account. In the words of Hermione Jean Granger “At least no one on the Gryffindor team had to buy their way in. They got in on pure

    • 1. It doesn’t mean you’re not a true fan, you may have just missed the time. We can’t all sit around all day waiting for Pottermore to open, even if we do love the HP series. You know, maybe the fact that people are willing to pay more than 100 just for the opportunity to access this a few months earlier attests more to how much they love Harry Potter.
      2. It’s not fun or exciting if you’ve checked everyday and still haven’t gotten the right time or answered it fast enough.
      3. The clues aren’t based on “talent.” Wikipedia or Google or skimming the book quickly could get you the answers to these questions. It’s not rocket science, so don’t make the process of getting an account by someone else’s efforts out to be a cardinal sin or something.
      I don’t mean to offend you or attack you personally, but I do think that your rationale could use an additional perspective. It’s just that the way you talk sounds so superior and pretentious, and all those likes that you’ve got from Patrick Green and letmeslytherin (what a clever, clever name…) and whoever else are just adding to that.
      I love Harry Potter, but I haven’t been able to get on at the right time yet, and I wouldn’t be opposed to getting an account from someone else because it really doesn’t matter.