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Nicolas Rapp, who just started as the director of infographics for Fortune magazine has put together this awesome chart that highlights the efficiency of the online distribution model. Amazon (s AMZN) and Netflix (s NFLX) are two of the most visible examples of companies that are ascendant. In comparison, Borders and Blockbuster are two companies that fell victim to the vagaries of offline retail. If this infographic is anything to go by, Rapp has given me a reason to re-subscribe to Fortune. The graphic appears in the July 4 issue of the magazine.