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UK Newspaper Sites See A Summer Slump

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Beating may have to wait. Mail Online lost 13 percent of its monthly audience in June, down to 67.1 million unique browsers.

But the site has become the first to report app user figures through *ABC*. Mail Online cites 69,567 unique daily “browsers” of its iPhone app (that’s 1.7 percent of its total audience).

Most news sites reported lower audiences for June…

2 Responses to “UK Newspaper Sites See A Summer Slump”

  1. Isn’t that true of almost every consumer media website if you look at year-on-year figures? It’s one reason why mobile and tablet adoption is so interesting, as the usage tends to be the exact opposite of that on a desktop computer.

    It would be interesting to compare the loss in June of UK audiences versus those in climates which have less variation between summer and winter, just to prove that it’s because we’re all actually going outside for the few days of good weather in England…