The Morning Lowdown 07-27-11


Credit: Corbis / Patricia Curi

»  Aegis Group is selling its market-research unit Synovate to France’s Ipsos for £525 million ($861.2 million) in a move that will drastically change the future of the U.K. advertising and marketing group and make Ipsos the world’s third-largest market-research company. (WSJ)

»  Fox (NSDQ: NWS) Switches To Authentication For New Shows Online; Dish, Hulu Plus Get First Crack (paidContent)

» Vet Darline Jean Promoted To CEO (paidContent)

»  Comcast (NSDQ: CMCSA), NBCU Bring Dynamic Ads to VOD (B&C)

»  The Remains of The Daily (NY Observer)

»  MacBook Air-Related Delayed Gratification Could Juice Apple (NSDQ: AAPL) Earnings (AllThingsD)

»  New DDB CEO Hints at ‘Ground Up’ Digital Strategy (ClickZ)

»  Erin Andrews, Randi Zuckerberg Dish on Digital Dilemmas (Adweek)

»  Can Spotify Cash in on Ads? (DigiDay)

»  Why Missouri j-school should drop its MacBook requirement (Romenesko, MediaShift, J-School Buzz)

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