SEC Eyes Groupon Accounting Metrics: Report

1 Comment

When Groupon filed IPO documents with the Securities and Exchange Commission in June, its use of certain financial accounting metrics raised eyebrows. Now, regulators are prolonging the company’s pre-IPO review over concerns about the metrics, specifically “gross profit” and “consolidated segment operating income” (CSOI), according to CNBC. As a result, the company’s offering could be delayed, the network said. But a source familiar with the matter disputed the report, saying the company’s planned September IPO is on track.

Gross profit is the amount that Groupon keeps after paying its partner merchants, but that figure excludes certain marketing and administrative costs. CSOI is a measure of operating income, but like gross profit, it excludes marketing expenses as well as stock-based compensation. Because Groupon relies so heavily on marketing, some observers have suggested that the metrics don’t accurately reflect the company’s financial performance.

CNBC (NSDQ: CMCSA) said the company could ultimately remove CSOI as a metric from its IPO documents, citing sources familiar with the matter.

A Groupon spokesperson declined to comment.

The fast-growing daily deals site already has had to amend its IPO documents once, after co-founder and executive chairman Eric Lefkosky predicted the money-losing online coupon service would be “wildly profitable,” just one day after the company announced its intention to go public.

Here’s the CNBC report:

1 Comment

kevin naughton

Everyone knows Groupon MISSTATED all their financial revenue, reports and standing to SEC. Today, we hear this about PURPOSELY MISSTATING the accuracy of daily deal offers sold. NOW, HERE”S THE REAL STORY ABOUT MEGA-FRAUD HOISTED UPON PUBLIC, STOCKHOLDERS AND MEDIA BY LIVE NATION AND PARTNERS IN (ALLEDGED) CONSUMER CRIMES AT GROUPON:

MORE THAN A FEW PEOPLE HAVE QUESTIONED THE CREDIBILITY OF GROUPON’S DEAL WITH LIVE NATION. INDUSTRY EXPERTS + INSIDERS HAVE SAID THAT THE ENTIRE GROUPON / LIVE NATION JV KNOWN AS GROUPONLIVE.COM (to sell discounted concert tickets) WAS A TOTAL HOAX, A SHAM. NONE OF THE FIGURES GIVEN TO ROLLING STONE AND MEDIA BY LIVE NATION EXECS WAS TRUE OR ACCURATE IN ANY WAY. IT WAS TOTAL DECEPTION BY LIVE NATION AND SOME OF THEIR “CONSULTANTS” TO GET A FAVORABLE STORY IN THE PRESS LAST SUMMER ABOUT TICKET SALES. WE KNOW FOR A FACT, THE FIGURES REPORTED BY BOTH GROUPON AND LIVE NATION MARKETING EXECS WERE COMPLETELY FABRICATED, THEN FED IN A “PRESS RELEASE” BY LIVE NATION, AND ACCEPTED WITHOUT ANY INVESTIGATION OR QUESTIONING BY THE MEDIA. ESPEC THAT JOKE OF A STORY IN ROLLING STONE, WHERE THEY QUOTED THE MANAGER OF (THE JOEY LAWRENCE OF THE MUSIC BUSINESS) , MS. BRITNY PSYCHO SPEARS. WHO IS SUPPOSED TO BELIEVE THAT NUTCASE OR HER MANAGER? I DON”T THINK ANYONE BOUGHT THAT STORY. SOMEONE SHOULD LOOK INTO THE NUMBERS LIVE NATION STATED THAT “OVER 400,000 OFFERS WERE BOUGHT”, BUT PEOPLE INSIDE AT LIVE NATION SAY IT WAS LESS THAN 25,000 OFFERS…BIG DISCREPANCY. SEEMS LIKE BIRDS OF A FEATHER DO FLOCK TOGETHER…GROUPON DECEIVERS + KINDRED FOLKS AT LIVE NATION ENT. LET”S GET TO THE BOTTOM OF THE TRUTH, MAKE LIVE NATION PRODUCE DOCUMENTATION TO SUBSTANTIATE CLAIMS, MARKET BY MARKET, ARTIST BY ARTIST FOR EACH CONCERT DATE. THE PAPERWORK DOESN”T EXIST! THEY CAN”T EVER PRODUCE IT TO BACK UP THEIR LIES, ER…CLAIMS TO STOCKHOLDERS AND MEDIA. THE VP OF MARKETING COMMENTED THAT HE “WAS PAINTING WITH A BIG BRUSH (WITH GROUPON JV).” YEAH DUDE, CAUSE IT WAS A TOTAL WHITE WASH FED TO PRESS.SO MUCH FOR YOUR “BRUSH” ON THE CANVAS, LOL. CAN YOU BACK UP YOUR STATISTICS AND CLAIMS AND SALES FIGURES FOR TICKETS SOLD THRU GROUPON LAST SUMMER? LET”S SEE THE SALES TRACKING AND SUPPORTING PAPERWORK. WHAT, CAN”T FIND IT NOW? GONNA DO A SWITCHEROO ON FIGURES AND FUDGE THE NUMBERS B I G
 T I M E LIKE YOUR BUSINESS PARTNERS AT GROUPON? Ahhh, IT ALL MAKES SENSE NOW.

Comments are closed.