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T-Mobile focuses on value with new mobile plans

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Starting on July 24, T-Mobile customers can take advantage of new plans that the carrier says offer a potential savings of $800 per year over service from rival carriers. The new Value plans offer both single and family line options with varying options for the amount of voice minutes, messages and mobile broadband data at 4G speeds. Customers, both new and existing, can opt to use the Value plans with a new handset with a down-payment for the purchase, followed by interest-free, monthly hardware payments.

Families may be the biggest benefactors of T-Mobile’s new plans, based on this example. Two smartphone users with unlimited voice and messages, combined with 2 GB of mobile broadband per month and a $15 per handset payment plan would save between $70 to $80 per month over similar service from AT&T(s t), Verizon (s vz), or Sprint (s) under the new plans.

Without the monthly payment for the two smartphones, the Value plan is reduced to $99 per month. Given that both of my kids dropped iPhones (s aapl) for a pair of Sidekick 4G smartphones (what can I say; they like the keyboards!), I’ll be stopping by my local T-Mobile store to make this switch from their current individual plans. And the 2 GB of monthly data is more than enough for their meager needs. Of course, if they blow past that amount of data in a month, T-Mobile will slow their speeds from HSPA+ levels to a lowly EDGE connection.

Hopefully, once AT&T consumes T-Mobile, the carrier doesn’t forget to offer the low-priced plans that many equate with T-Mobile. AT&T has said that T-Mobile customers on contract prior to the merger will be able to keep their existing plans, the details of what happens after those contracts expire isn’t clear. I expect consumers in that situation will be able to continue on as month-t0-month users. When it’s time for a new smartphone, however, ex-T-Mobile customers could be looking at higher rates. As Om said when the deal was announced, everyone loses.

One Response to “T-Mobile focuses on value with new mobile plans”

  1. I have a better savings plan – prepaid SIM paired with a 4G Novatel hotspot.

    $100 buys you 1000 minutes good for an entire year, or $8.33/month. Pop that SIM inside your smartphone for voice/text, and grab an unlimited 4G plan from Sprint for data. At $45/month, your total for voice+data is still below $60/month. Even if you use up that 1000 minutes in three months, you still only end up paying $78/month total, get unlimited 4G data, and can dump your home DSL service in the process.

    This has worked out great for me, since I don’t use voice much, but need a ton of data for home/mobile use.