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One of the benefits of Mac OS X 10.7 Lion is that you don’t have to stand in line to buy it or order the software online. Instead you just click over to the Mac App Store and hit “download.” While that’s awfully convenient for many of us, what about those who don’t have a consistently decent Internet connection? Or the ability to get online at all?
Well, Apple isn’t about to miss out on those sales. The company is going to put its brand-new operating system on a USB stick and sell it for $69. That is quite a bit more than the $29 it costs to download the application. Alternatively, Apple is also offering the option to go into an Apple Store and download Lion to your computer.
This should make the transition to Lion easier in emerging markets that have less-than-reliable web infrastructure. Those are markets in which Apple is starting to find some traction, as Apple CFO Peter Oppenheimer explained on Tuesday during the company’s third-quarter 2011 earnings report. He noted that the surge in Mac and iPhone sales during the quarter were boosted by new Apple customers in China, other Asia Pacific region countries, the Middle East and Brazil.
Sales of the new Lion-on-a-stick will come some time around the end of August, though no specific release date has been announced.