— The Weather Channel Companies: Patrick McCormack has been named VP pf mobile sales & strategy. McCormack will lead the company’s mobile and tablet sales efforts and strategy, and will oversee TWCC’s team of mobile sales managers. Based in New York, he’ll report to Beth Lawrence, EVP of ad sales and media solutions. McCormack joins from the NFL, where he was GM of mobile in the digital media group.
— InMobi: Several key hires: At InMobi North America, Peter Bassett is now head of sales, Susan Kuo is head of marketing and Archie O’Conner is head of business development. David Smith will lead sales for the east coast. Most recently, Bassett was SVP of sales at Millennial Media, Kuo was VP of sales at Booyah and O’Conner was EVP of business development at MixerCast.
— Vibes: Mobile marketing and tech company Vibes has hired John Haro as CTO. He comes fro iCrossing, where he was SVP of software engineering for product development.
— Topps: Michael Bramlage has signed on as VP of digital for the sports card and entertainment products creator/marketer. He’ll oversee and develop digital strategy, reporting to CEO and President Ryan O’Hara. Bramlage previously worked at Nokia (NYSE: NOK), where he led the Ovi Store as director and head of product.