Today in Social

Over the weekend, Tom Anderson – remember Myspace’s Tom? – put together a think piece from his Google+ postings with a title we’ve all used “Is Social in Google’s DNA?” He’s concerned that Google might fall to the seduction of the mighty algorithm, and use an all-automated approach to filter signal from noise in Google+ feeds. He recommends a blend of human and robot, with the humans in this case being users creating their own clarity (with Circles). Mathew Ingram has also written about this potential conflict. I’m thinking Google will take a hybrid approach – it ought to suggest Circle members more aggressively. Anderson also calls out Google’s expertise in natural language processing and machine learning, where it has more experience than Facebook, as a means of categorizing topics for following. That’s a great idea.