Whether we like it our not, email takes up a significant portion of every workday. Most email outboxes take after the 1993 movie Groundhog Day, where Bill Murray’s character wakes up day after day to find it is February 2nd all over again. In the same way, many white-collar workers end up sending slight variations on the same email over and over again.
That kind of drudgery is exactly what a new startup called Tout is trying to eliminate. As WebWorkerDaily’s Simon Mackie reported last month, Tout’s app allows users to create email templates and schedule and send those emails through a unified dashboard. The app also allows users to monitor the effectiveness of different email templates through a fairly comprehensive analytics system.
It’s a fantastic idea, but at its launch Tout only plugged into a user’s Gmail (s GOOG) and Twitter contacts. But many people in fields like sales and marketing use LinkedIn (s LNKD) for a good chunk of their lead generation efforts — a lot of cold calling these days is done via electronic messaging.
That why Tout’s new integration with LinkedIn could be a major boon to a number of the app’s potential power users. Now, all of a users’ LinkedIn connections are available within Tout, and users can send LinkedIn messages directly from the app, according to a blog post published Friday by Tout’s founder Tawheed “TK” Kader. Tout can also integrate with such CRM applications as Highrise, CapsuleCRM and Batchbook.
Utilizing Tout’s template services within LinkedIn could be a huge time saver for a lot of people in communication-heavy fields. Overall, this could be the feature that helps the Tout app take off in a real way.
Here’s a video from Tout explaining how the integration works: