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Harry Potter iPad App Hits It Big Despite Hefty Price

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Would you pay $12.99 for a Harry Potter book app? Probably, if you’re one of the people who helped shatter records for the midnight screening of Harry Potter and the Deathly Hallows: Part II ($43.5 million!). ScrollMotion and Insight Editions’ Harry Potter Film Wizardry is the iPad app of the week. And hey: included in the cost is an invitation to the Yule Ball.

The app is adapted from the book of the same title, published last year by HarperCollins. The app takes up nearly a gigabyte of space, including video, images and other interactive content. Users will learn “why Yule Ball ice sculptures never melt, where Galleons, Sickles and Knuts are really ‘minted,’ how to get a Hippogriff to work with actors, the inspiration behind Hogwarts castle and why Dementors move the way they do.”

Despite the hefty price, Harry Potter Film Wizardry is currently #3 in the iPad Book Apps store. I’m looking at the bestselling iPad book apps now, and no other book app in the top 15 is priced above $5.99. Farther down the list, in the top 100, only a couple apps are priced the same or more as Film Wizardry, and they’re arguably a lot more educational to justify the price: At #19 is The Elements: A Visual Exploration, for $13.99. At #54 is Solar System, for $13.99. At #82 is Gems and Jewels, $13.99. At #91 is T.S. Eliot’s The Waste Land, $13.99. And at #94 is Mastering Microsoft (NSDQ: MSFT) Office 2010, $12.99.

None of those offers a moving mer-person, a catalogue from the Weasleys’ Wizard Wheezes Emporium, or special surprises from The Daily Prophet.

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