Stay on Top of Emerging Technology Trends
Get updates impacting your industry from our GigaOm Research Community
Social video sharing is fast becoming a hot market, with multiple applications arriving to make it easier for users to shoot and share videos with their friends on networks like Facebook, YouTube (s GOOG) and Twitter. The latest to enter the fray is Vibop, an app from editing software maker NewBlue that combines social sharing with drop-dead-easy video editing on the fly.
At the core of Vibop is a “shoot it, shine it, share it” process that simplifies the art of creating mobile videos that are not only personal but also look good once they’re shared with friends. The “shoot it” stage is pretty self-explanatory, but it’s the “shine it” portion of the app that really sets it apart from much of the competition.
The app allows users to add a title and some pretty simple filters or effects — like black and white, fish-eye, sepia — to their videos. Users can also create an intro to their video, using a photo from their photo library with a couple of predefined templates. Once done, they can then share the video through their Facebook and YouTube accounts. The whole process is incredibly intuitive and fast, even for nontechnical folks.
Vibop’s creators hope to make money off the app through in-app purchases of extra effects and intro templates. It’s free to download, with several free effects available. But if you want to spruce things up even more, there’s a wide range of for-pay effects that can be added to your video.
One of the big advantages of Vibop is that all the video editing and processing happens in the cloud. That means that once a video has been shot and processed (uploading of the video happens simultaneously in the background), any effects that are added are done on the back end — meaning that Vibop isn’t taxing your mobile processor with video editing on the device.
Now for the downsides: The big disadvantage to Vibop is that videos are limited to 30 seconds a piece. While that helps with cloud processing, it also severely limits what you can share. The app does have a slider to help you determine the right 30-second moment to share from a longer video clip, but those who want more than that will have to segment videos into different pieces.
With just YouTube and Facebook as distribution outlets, it lags behind a number of other social-video-sharing apps. It’s looking to change that: Vibop product manager Travis White told us in an interview that it’s looking to add support for Twitter and other social networks. But the company is pretty intent on “not creating another social network” and launching its own web destination like Justin.tv’s Socialcam or even Tout.
Which brings us to our last point: Once a video has been created, it’s not available in your camera roll. It can only be watched in the places where it’s been uploaded. You can view it in the app itself, but to view it you need a network connection. And there’s no Vibop private website for users to link to or send friends to that might not be on Facebook, or if they don’t want to share on YouTube.
Vibop has some pretty fierce competition in the mobile video-sharing segment: There’s BlipSnips, Socialcam, Tout, Viddy, Vlix and Vloggo all seeking to become the Instagram of mobile video. Of these, Vibop is most similar to Vlix, which also has added editing features to its social-sharing app. The good news for Vibop is that its step-by-step walk-through process for adding effects and editing will make it much easier to polish videos before sharing them. Now if only they could be shared in more places.