Blog Post

Hands on with Spotify for mobile devices

Stay on Top of Enterprise Technology Trends

Get updates impacting your industry from our GigaOm Research Community
Join the Community!

Spotify, one of the most popular music streaming services in Europe and other regions, today launched in the U.S. as expected. Spotify offers a massive catalog of music for free, but adds features in two paid monthly subscription tiers: Unlimited for $4.99 and Premium for $9.99. Reinforcing the shift away from desktop computing, mobile users will have to ante up for the Premium plan to enjoy Spotify on the go, available on iOS (s aapl), Android (s goog), Windows Phone (s msft), Symbian, and webOS (s hpq) devices.

Here’s a breakdown of the other features in the service tiers, including offline mode to store tracks and advertising-free playback:

The removal of ads is nice, as is truly unlimited streaming, assuming you don’t have bandwidth caps to contend with, but to me, the big feature is Spotify playback on mobiles. And another Premium feature dovetails nicely with the supported handsets: Playlists can be used offline, allowing for music from Spotify’s catalog to be stored locally and played back without using precious mobile broadband. A great strategy for this feature would be to have the software synchronize offline playlists while on a Wi-Fi network. In fact, on the Android version of Spotify, I see options to sync music over Wi-Fi, 3G or both.

Aside from the offline storage, Spotify can help manage mobile broadband use through a playback quality setting. Low-bandwidth mode won’t sound quite as good, but uses a 96 kbps data stream; high bandwidth boosts the audio quality as well as the bandwidth due to a 160 kbps music stream. Such mobile data use can add up quickly: See our recent post on what a gigabyte is for mobile users to get an idea of how much data these types of services use.

On handsets, I haven’t yet found a feature that’s available in the Windows or Mac Spotify client that’s missing for mobiles. It’s easy to create Playlists, search for albums, tracks or artists, play locally stored tracks (yes, Spotify will play back music you’ve purchased and store on your handset) or share tunes with friends. There’s an option to shoot track information to (s cbs), Facebook, Twitter or via email. If you have friends on Spotify, you can even share your current track with them directly and a news feed in the app shows what your Spotify friends are listening to, provided they’ve enabled sharing and take advantage of it. If you’d rather hide your addiction to ABBA, you’ll want to see how to manage Spotify’s sharing settings.


I have found two limitations when using Spotify on a smartphone, however. First, not all tracks are playable, although I can’t tell how many are limited specifically to the desktop client. A good example is The Legend of Johnny Cash. When searching for this album, it doesn’t appear in the mobile search results, but does show and is playable in the desktop client. That’s likely due to Spotify’s licensing agreements with music labels and it also brings up the second limitation: You can’t play music simultaneously on different handsets and desktop clients.

That means Spotify won’t allow you to listen to music on your smartphone while your family is trying to do the same on a desktop at home. As soon as I hit the play button in Spotify’s iOS client, for example, the desktop client stopped playing. For now then, it’s one account per person unless Spotify can devise some type of family plan.

Some may compare Spotify to Microsoft’s Zune Pass service, which supports music streaming to phones, local downloads and playback of millions of tracks in a similar subscription approach. Zune Pass costs $14.99 per month, which includes users to download and keep 10 tracks per month. But the biggest drawback I see compared to Spotify is the mobile platform limitation. If you want to subscribe to Zune Pass, you can only use a Windows Phone or the older Microsoft Zune digital audio players.

With support for multiple platforms, hooks into Facebook and wireless streaming playback in addition to offline music storage, Spotify plays all the right notes for mobile music lovers. I’ve long been adding to my music library through Amazon’s (s amzn) MP3 store, which offers daily deals as low as $1.99 for an album. But I haven’t yet bought Colbie Caillat’s new $9.49 album that arrived earlier this week. For just a few cents more, I’ve already heard the full album twice on Spotify and plenty of other songs too, so the new service has me rethinking my mobile music plans.

13 Responses to “Hands on with Spotify for mobile devices”

    • Bev, as I understand it, any Spotify tracks on your mobile device can be played for up to 30 days in offline mode. After that, the software will require you to go online so it can verify your subscription status. If you’ve canceled the account, Spotify would know at that time and the music would be unplayable.

    • Brilliant! I was so hung up on the connected nature of Spotify that I completely overlooked Offline mode for a multi-use scenario; thanks for mentioning this. :) The only downside I can see then: if you haven’t “loaded” up your mobile client with a bunch of offline playlists and such, playback could be limited. But in a pinch, that’s probably not a big deal to most. Thanks for proving something I’ve said time and again: I learn far more from the readers than they learn from me. ;)

      • Glad I could help. But they do need some sort of family deal, or something.

        The way it is now, just like Steam (for games), everything is tied to an account and not a computer. But my media consumption is personal to me (e.g. I scrobble my music to it is data generated that I want to use to improve my experience. But now, that data is “corrupted” when other members in my household also use those services. Not well put but hope you see what I’m getting at.

        • I’d like to see a family deal as well and totally hear you on the “data corruption” aspect. My “recommended for you” Netflix streaming queue is filled with children’s movies because the kids use my Netflix account all the time. Totally defeats the purpose of personalized recommendations. :(

  1. Mabank

    Free? Spotify fooled me into inputting my email address and later i find out that I need to find a premium member to send me an “invitation”. If this is the way it works I hope someone in the good ‘ole USA creates a similar service with the need for a silly invite. Sorry, but it’s lame.

  2. I’m really confused why people don’t bring up or like Rhapsody. It blows every music subscription service away! A large library of music, mobile steaming and downloading to your mobile devices, PCs or Macs. Unlike Zune Pass where you can only keep 10 songs that you download, Rhapsody allows you download an infinite amount of music to keep forever.

  3. johnkzin

    comparing it to Zune is all well and good… but how about if you compare it to an actually relevant streaming music service, like Rhapsody?

    How big is their library compared to Rhapsody? how do the tiers of service compare to Rhapsody? and the prices…

    • Carlos

      Rhapsody 12 million library, Spotify 15 million
      Rhapsody’s plans start at $10 then a $15, Spotify has a free (ad-supported) plan, then $4.99 and 9.99

    • Stephen

      This is no game changer…the Slacker Radio Premium service and app does all this and more, for the same price.
      Best thing about slacker is the ability to listen to preprogrammed radio stations, or have slacker create one for you based on the artists or songs you choose….

      • Just as MOG, Rdio, Rhapsody… already do. I jumped on Spotify Premium to see what the big fuss was about but, as many faults as MOG has, I’m probably cancelling at the end of my 1st month. All it adds is a big fat client and syncing! Heck, I’m trying to get away from syncing as much as I can!!