var varname = "wijax_e2201b0155baa8c4fbc8cb793db21c7a"; window[varname]="<ol class=\"comments-list clearfix\">\n\t\t\t<li class=\"comment even thread-even depth-1 comment clearfix li-comment highlander-comment\" id=\"comment-640333\" data-comment-id=\"640333\">\n\t\t\t<div class=\"div-comment\" id=\"div-comment-640333\">\n\t\t\t\t<div class=\"comment-meta clearfix\">\n\t\t\t\t\t<div class=\"comment-author-avatar\">\n\t\t\t\t\t\t<a class=\"avatar-placeholder\" rel=\"nofollow\" href=\"https:\/\/secure.gravatar.com\/avatar\/fa43adcab34833e2731bf848a9493f19?d=retro&amp;s=55&amp;r=pg\"><\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-info\">\n\t\t\t\t\t\t<cite class=\"comment-author\">HAL 9000<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2011\/07\/13\/recommendation-engine-research\/#comment-640333\" class=\"comment-permalink\">Monday, July 18, 2011<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"comment-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"comment-text\">\n\t\t\t\t\t\t<p>In order to do an honest comparison rating, the reviewer would have to purchase or try out a comparable product or service immediately &#8211; which isn&#8217;t viable for most consumers.  I think contextual ratings are a better alternative, which lets a reviewer explain how\/why\/at what skill level they were expecting to use a product and why it didn&#8217;t meet their needs for that application.  What I like is Amazon&#8217;s statistics on the percentage of viewers who bought a product versus similar products in that category.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-sharing clearfix\">\n\t\t\t\t\t\t\t\t<span class=\"comment-fave\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=640333&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=376018&#038;direction=fave\" class=\"goicon icon-fave\" title=\"Fave this comment\">\n\t\t\t\t<span class=\"fave-count\" data-count=\"0\">0<\/span>\n\t\t\t<\/a>\n\t\t<\/span>\n\t\t<span class=\"comment-flag\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=640333&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=376018&#038;direction=flag\" class=\"goicon icon-flag\" title=\"Flag this comment\">\n\t\t\t\t\t\t\t<\/a>\n\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<a 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reason\"\n\t\t\t\t\t\t\t\tname=\"comment_640333_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-640333-reason-profanity\"\n\t\t\t\t\t\t\t\tvalue=\"Profanity\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"profanity\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Profanity<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-640333-reason-violates-community-guidelines\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_640333_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-640333-reason-violates-community-guidelines\"\n\t\t\t\t\t\t\t\tvalue=\"Violates community guidelines\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"violates-community-guidelines\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Violates <a href=\"https:\/\/gigaom.com\/community-guidelines\/\" target=\"_blank\">community guidelines<\/a><\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-640333-reason-other\">\n\t\t\t\t\t\t\t<input 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data-comment-id=\"639477\">\n\t\t\t<div class=\"div-comment\" id=\"div-comment-639477\">\n\t\t\t\t<div class=\"comment-meta clearfix\">\n\t\t\t\t\t<div class=\"comment-author-avatar\">\n\t\t\t\t\t\t<a class=\"avatar-placeholder\" rel=\"nofollow\" href=\"https:\/\/secure.gravatar.com\/avatar\/5ad15775681f6027aed7f6f7d6203ca4?d=retro&amp;s=55&amp;r=pg\"><\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-info\">\n\t\t\t\t\t\t<cite class=\"comment-author\">Tim<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2011\/07\/13\/recommendation-engine-research\/#comment-639477\" class=\"comment-permalink\">Thursday, July 14, 2011<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"comment-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"comment-text\">\n\t\t\t\t\t\t<p>So how would we compare movies? &#8230; Gone with the Wind vs Encino Man?<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-sharing clearfix\">\n\t\t\t\t\t\t\t\t<span class=\"comment-fave\">\n\t\t\t<a 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reason\"\n\t\t\t\t\t\t\t\tname=\"comment_639477_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-639477-reason-spam\"\n\t\t\t\t\t\t\t\tvalue=\"Spam\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"spam\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Spam<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-639477-reason-personal-attack\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_639477_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-639477-reason-personal-attack\"\n\t\t\t\t\t\t\t\tvalue=\"Personal attack\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"personal-attack\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Personal attack<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-639477-reason-profanity\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_639477_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-639477-reason-profanity\"\n\t\t\t\t\t\t\t\tvalue=\"Profanity\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"profanity\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Profanity<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-639477-reason-violates-community-guidelines\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_639477_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-639477-reason-violates-community-guidelines\"\n\t\t\t\t\t\t\t\tvalue=\"Violates community guidelines\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"violates-community-guidelines\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Violates <a href=\"https:\/\/gigaom.com\/community-guidelines\/\" target=\"_blank\">community guidelines<\/a><\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-639477-reason-other\">\n\t\t\t\t\t\t\t<input type=\"radio\" class=\"go-radio reason\" name=\"comment_639477_reason\" id=\"comment-639477-reason-other\" value=\"Other\" data-reason-type=\"other\">\n\t\t\t\t\t\t\t<span>Other<\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p class=\"other-describe\">\n\t\t\t\t\t\t<textarea placeholder=\"Please describe\" class=\"reason-description\" name=\"comment_639477_reason_description\" id=\"comment-639477-reason-description\"><\/textarea>\n\t\t\t\t\t\t<span class=\"required\">Describe your reason for flagging this comment.<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p>\n\t\t\t\t\t\t<button class=\"button primary comment-flag-confirm\" disabled=\"true\">Flag<\/button>\n\t\t\t\t\t\t<button class=\"button link cancel\">Cancel<\/button>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/form>\n\t\t\t<\/section>\n\t\t<\/div>\n\t\t\t\t<ol class=\"children\">\n\t\t<li class=\"comment byuser comment-author-colleengigaom bypostauthor even depth-2 comment clearfix li-comment highlander-comment\" id=\"comment-639599\" data-comment-id=\"639599\">\n\t\t\t<div class=\"div-comment\" id=\"div-comment-639599\">\n\t\t\t\t<div class=\"comment-meta clearfix\">\n\t\t\t\t\t<div class=\"comment-author-avatar\">\n\t\t\t\t\t\t<a class=\"avatar-placeholder\" rel=\"nofollow\" href=\"https:\/\/secure.gravatar.com\/avatar\/ed0d90bf7f6d9ccb90e0d71364b80349?d=retro&amp;s=55&amp;r=pg\"><\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-info\">\n\t\t\t\t\t\t<cite class=\"comment-author\">Colleen Taylor<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<cite class=\"comment-replyee\"><a href=\"#comment-639477\" title=\"Replyee\">Tim<\/a><\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2011\/07\/13\/recommendation-engine-research\/#comment-639599\" class=\"comment-permalink\">Friday, July 15, 2011<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"comment-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"comment-text\">\n\t\t\t\t\t\t<p>Ha! That is a very good question.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-sharing clearfix\">\n\t\t\t\t\t\t\t\t<span class=\"comment-fave\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=639599&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=376018&#038;direction=fave\" class=\"goicon icon-fave\" title=\"Fave this comment\">\n\t\t\t\t<span class=\"fave-count\" data-count=\"0\">0<\/span>\n\t\t\t<\/a>\n\t\t<\/span>\n\t\t<span class=\"comment-flag\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=639599&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=376018&#038;direction=flag\" class=\"goicon icon-flag\" title=\"Flag this comment\">\n\t\t\t\t\t\t\t<\/a>\n\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2011\/07\/13\/recommendation-engine-research\/#comment-639599\" 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reason\"\n\t\t\t\t\t\t\t\tname=\"comment_639599_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-639599-reason-spam\"\n\t\t\t\t\t\t\t\tvalue=\"Spam\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"spam\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Spam<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-639599-reason-personal-attack\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_639599_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-639599-reason-personal-attack\"\n\t\t\t\t\t\t\t\tvalue=\"Personal attack\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"personal-attack\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Personal attack<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-639599-reason-profanity\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_639599_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-639599-reason-profanity\"\n\t\t\t\t\t\t\t\tvalue=\"Profanity\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"profanity\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Profanity<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-639599-reason-violates-community-guidelines\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_639599_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-639599-reason-violates-community-guidelines\"\n\t\t\t\t\t\t\t\tvalue=\"Violates community guidelines\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"violates-community-guidelines\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Violates <a href=\"https:\/\/gigaom.com\/community-guidelines\/\" target=\"_blank\">community guidelines<\/a><\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-639599-reason-other\">\n\t\t\t\t\t\t\t<input type=\"radio\" class=\"go-radio reason\" name=\"comment_639599_reason\" id=\"comment-639599-reason-other\" value=\"Other\" data-reason-type=\"other\">\n\t\t\t\t\t\t\t<span>Other<\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p class=\"other-describe\">\n\t\t\t\t\t\t<textarea placeholder=\"Please describe\" class=\"reason-description\" name=\"comment_639599_reason_description\" id=\"comment-639599-reason-description\"><\/textarea>\n\t\t\t\t\t\t<span class=\"required\">Describe your reason for flagging this comment.<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p>\n\t\t\t\t\t\t<button class=\"button primary comment-flag-confirm\" disabled=\"true\">Flag<\/button>\n\t\t\t\t\t\t<button class=\"button link cancel\">Cancel<\/button>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/form>\n\t\t\t<\/section>\n\t\t<\/div>\n\t\t\t\t<\/li><!-- #comment-## -->\n<\/ol><!-- .children -->\n<\/li><!-- #comment-## -->\n\t\t<li class=\"comment odd alt thread-even depth-1 comment clearfix li-comment highlander-comment\" id=\"comment-639365\" data-comment-id=\"639365\">\n\t\t\t<div class=\"div-comment\" id=\"div-comment-639365\">\n\t\t\t\t<div class=\"comment-meta clearfix\">\n\t\t\t\t\t<div class=\"comment-author-avatar\">\n\t\t\t\t\t\t<a class=\"avatar-placeholder\" rel=\"nofollow\" href=\"https:\/\/secure.gravatar.com\/avatar\/cf16ba3b691e53f1eed8fb336526e2b5?d=retro&amp;s=55&amp;r=pg\"><\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-info\">\n\t\t\t\t\t\t<cite class=\"comment-author\">Sean<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2011\/07\/13\/recommendation-engine-research\/#comment-639365\" class=\"comment-permalink\">Thursday, July 14, 2011<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"comment-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"comment-text\">\n\t\t\t\t\t\t<p>It seems to me that this paired ranking fails to address the rock\/paper\/scissors issue.  In other words if I believe that x &gt; y and y &gt; z that does not necessarily mean I will believe x &gt; z.  If I cannot trust these implied relationships then I am forced to compare every possible combination of items in my data set and even when I do all that I can really say about the results is that I know accurately what the relative rank of any two items within that data set is.  While I agree with many of the stated problems with the 5-star system, paired ranking doesn&#8217;t seem like a viable alternative.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-sharing clearfix\">\n\t\t\t\t\t\t\t\t<span class=\"comment-fave\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=639365&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=376018&#038;direction=fave\" class=\"goicon icon-fave\" title=\"Fave this comment\">\n\t\t\t\t<span class=\"fave-count\" data-count=\"0\">0<\/span>\n\t\t\t<\/a>\n\t\t<\/span>\n\t\t<span class=\"comment-flag\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=639365&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=376018&#038;direction=flag\" class=\"goicon icon-flag\" title=\"Flag this comment\">\n\t\t\t\t\t\t\t<\/a>\n\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<a 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href=\"https:\/\/accounts.gigaom.com\/subscription\/sign-in\/?redirect_to=\/?goauth_action=closewindow\" class=\"goauth-gigaom\" rel=\"nofollow\" title=\"Gigaom\"><i class=\"goicon logo-gigaom-stacked\"><\/i><\/a><\/li>\t\t<\/ul>\n\t\t\t\t\t<\/section>\n\t\t\t<section class=\"flag flag-logged-in\">\n\t\t\t\t<form class=\"go-standard\" action=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=639365&#038;bsocial-nonce=83180f751c&#038;direction=flag&#038;user_id=0&#038;post_id=376018\">\n\t\t\t\t\t<header>Reason for flagging this comment:<\/header>\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-639365-reason-spam\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_639365_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-639365-reason-spam\"\n\t\t\t\t\t\t\t\tvalue=\"Spam\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"spam\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Spam<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-639365-reason-personal-attack\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_639365_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-639365-reason-personal-attack\"\n\t\t\t\t\t\t\t\tvalue=\"Personal attack\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"personal-attack\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Personal attack<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-639365-reason-profanity\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_639365_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-639365-reason-profanity\"\n\t\t\t\t\t\t\t\tvalue=\"Profanity\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"profanity\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Profanity<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-639365-reason-violates-community-guidelines\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_639365_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-639365-reason-violates-community-guidelines\"\n\t\t\t\t\t\t\t\tvalue=\"Violates community guidelines\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"violates-community-guidelines\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Violates <a href=\"https:\/\/gigaom.com\/community-guidelines\/\" target=\"_blank\">community guidelines<\/a><\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-639365-reason-other\">\n\t\t\t\t\t\t\t<input type=\"radio\" class=\"go-radio reason\" name=\"comment_639365_reason\" id=\"comment-639365-reason-other\" value=\"Other\" data-reason-type=\"other\">\n\t\t\t\t\t\t\t<span>Other<\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p class=\"other-describe\">\n\t\t\t\t\t\t<textarea placeholder=\"Please describe\" class=\"reason-description\" name=\"comment_639365_reason_description\" id=\"comment-639365-reason-description\"><\/textarea>\n\t\t\t\t\t\t<span class=\"required\">Describe your reason for flagging this comment.<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p>\n\t\t\t\t\t\t<button class=\"button primary comment-flag-confirm\" disabled=\"true\">Flag<\/button>\n\t\t\t\t\t\t<button class=\"button link cancel\">Cancel<\/button>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/form>\n\t\t\t<\/section>\n\t\t<\/div>\n\t\t\t\t<\/li><!-- #comment-## -->\n\t\t<li class=\"comment even thread-odd thread-alt depth-1 comment clearfix li-comment highlander-comment\" id=\"comment-639230\" data-comment-id=\"639230\">\n\t\t\t<div class=\"div-comment\" id=\"div-comment-639230\">\n\t\t\t\t<div class=\"comment-meta clearfix\">\n\t\t\t\t\t<div class=\"comment-author-avatar\">\n\t\t\t\t\t\t<a class=\"avatar-placeholder\" rel=\"nofollow\" href=\"https:\/\/secure.gravatar.com\/avatar\/ef45b42ff51d0b8caec12fd5c3a5ab11?d=retro&amp;s=55&amp;r=pg\"><\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-info\">\n\t\t\t\t\t\t<cite class=\"comment-author\">Ajay | symplyfyd.com<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2011\/07\/13\/recommendation-engine-research\/#comment-639230\" class=\"comment-permalink\">Thursday, July 14, 2011<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"comment-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"comment-text\">\n\t\t\t\t\t\t<p>Very well said..<br \/>\nIts quite tough to judge things as standalones..<br \/>\nAnd since everyone can&#8217;t afford the high end proffesinals therefore all we can look for is some opensource software to change this rating system..<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-sharing clearfix\">\n\t\t\t\t\t\t\t\t<span class=\"comment-fave\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=639230&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=376018&#038;direction=fave\" class=\"goicon icon-fave\" title=\"Fave this comment\">\n\t\t\t\t<span class=\"fave-count\" data-count=\"0\">0<\/span>\n\t\t\t<\/a>\n\t\t<\/span>\n\t\t<span class=\"comment-flag\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=639230&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=376018&#038;direction=flag\" class=\"goicon icon-flag\" title=\"Flag this comment\">\n\t\t\t\t\t\t\t<\/a>\n\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2011\/07\/13\/recommendation-engine-research\/#comment-639230\" 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reason\"\n\t\t\t\t\t\t\t\tname=\"comment_639230_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-639230-reason-spam\"\n\t\t\t\t\t\t\t\tvalue=\"Spam\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"spam\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Spam<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-639230-reason-personal-attack\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_639230_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-639230-reason-personal-attack\"\n\t\t\t\t\t\t\t\tvalue=\"Personal attack\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"personal-attack\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Personal attack<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-639230-reason-profanity\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_639230_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-639230-reason-profanity\"\n\t\t\t\t\t\t\t\tvalue=\"Profanity\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"profanity\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Profanity<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-639230-reason-violates-community-guidelines\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_639230_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-639230-reason-violates-community-guidelines\"\n\t\t\t\t\t\t\t\tvalue=\"Violates community guidelines\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"violates-community-guidelines\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Violates <a href=\"https:\/\/gigaom.com\/community-guidelines\/\" target=\"_blank\">community guidelines<\/a><\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-639230-reason-other\">\n\t\t\t\t\t\t\t<input type=\"radio\" class=\"go-radio reason\" name=\"comment_639230_reason\" id=\"comment-639230-reason-other\" value=\"Other\" data-reason-type=\"other\">\n\t\t\t\t\t\t\t<span>Other<\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p class=\"other-describe\">\n\t\t\t\t\t\t<textarea placeholder=\"Please describe\" class=\"reason-description\" name=\"comment_639230_reason_description\" id=\"comment-639230-reason-description\"><\/textarea>\n\t\t\t\t\t\t<span class=\"required\">Describe your reason for flagging this comment.<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p>\n\t\t\t\t\t\t<button class=\"button primary comment-flag-confirm\" disabled=\"true\">Flag<\/button>\n\t\t\t\t\t\t<button class=\"button link cancel\">Cancel<\/button>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/form>\n\t\t\t<\/section>\n\t\t<\/div>\n\t\t\t\t<\/li><!-- #comment-## -->\n\t\t<li class=\"comment odd alt thread-even depth-1 comment clearfix li-comment highlander-comment\" id=\"comment-639210\" data-comment-id=\"639210\">\n\t\t\t<div class=\"div-comment\" id=\"div-comment-639210\">\n\t\t\t\t<div class=\"comment-meta clearfix\">\n\t\t\t\t\t<div class=\"comment-author-avatar\">\n\t\t\t\t\t\t<a class=\"avatar-placeholder\" rel=\"nofollow\" href=\"https:\/\/secure.gravatar.com\/avatar\/b2f138ff111e04aa9f543579a307bf4d?d=retro&amp;s=55&amp;r=pg\"><\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-info\">\n\t\t\t\t\t\t<cite class=\"comment-author\">Ashwin<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2011\/07\/13\/recommendation-engine-research\/#comment-639210\" class=\"comment-permalink\">Thursday, July 14, 2011<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"comment-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"comment-text\">\n\t\t\t\t\t\t<p>Rating in pairs may create unnecessary disputes between the two entities or may given a wrong impression on public. Because, a company lagging in some issues, may lead in other ones. So, rating in pairs is not a bad concept and with specifications, it can work better.<br \/>\neg: instead of comparing two movies, compare two &#8220;action&#8221; movies&#8230;like that.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-sharing clearfix\">\n\t\t\t\t\t\t\t\t<span class=\"comment-fave\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=639210&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=376018&#038;direction=fave\" class=\"goicon icon-fave\" title=\"Fave this comment\">\n\t\t\t\t<span class=\"fave-count\" data-count=\"0\">0<\/span>\n\t\t\t<\/a>\n\t\t<\/span>\n\t\t<span class=\"comment-flag\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=639210&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=376018&#038;direction=flag\" class=\"goicon icon-flag\" title=\"Flag this 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type=\"radio\" class=\"go-radio reason\" name=\"comment_639210_reason\" id=\"comment-639210-reason-other\" value=\"Other\" data-reason-type=\"other\">\n\t\t\t\t\t\t\t<span>Other<\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p class=\"other-describe\">\n\t\t\t\t\t\t<textarea placeholder=\"Please describe\" class=\"reason-description\" name=\"comment_639210_reason_description\" id=\"comment-639210-reason-description\"><\/textarea>\n\t\t\t\t\t\t<span class=\"required\">Describe your reason for flagging this comment.<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p>\n\t\t\t\t\t\t<button class=\"button primary comment-flag-confirm\" disabled=\"true\">Flag<\/button>\n\t\t\t\t\t\t<button class=\"button link cancel\">Cancel<\/button>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/form>\n\t\t\t<\/section>\n\t\t<\/div>\n\t\t\t\t<\/li><!-- #comment-## -->\n\t\t<li class=\"comment even thread-odd thread-alt depth-1 comment clearfix li-comment highlander-comment\" id=\"comment-639204\" data-comment-id=\"639204\">\n\t\t\t<div class=\"div-comment\" id=\"div-comment-639204\">\n\t\t\t\t<div class=\"comment-meta clearfix\">\n\t\t\t\t\t<div class=\"comment-author-avatar\">\n\t\t\t\t\t\t<a class=\"avatar-placeholder\" rel=\"nofollow\" href=\"https:\/\/secure.gravatar.com\/avatar\/2a5e9deafd7578880a9aa5a197be3e22?d=retro&amp;s=55&amp;r=pg\"><\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-info\">\n\t\t\t\t\t\t<cite class=\"comment-author\">James Doman<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2011\/07\/13\/recommendation-engine-research\/#comment-639204\" class=\"comment-permalink\">Thursday, July 14, 2011<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"comment-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"comment-text\">\n\t\t\t\t\t\t<p>I&#8217;d just like to add that companies don&#8217;t have to hire &#8220;Apple-caliber software engineers or MIT PhDs to formulate their  recommendation engines&#8221; &#8211; we have built a personalization and recommendation engines framework based around some patent-pending technology and around 50 interchangable algorithms, along with high-level attribute filtering. Any company can quite simply integrate our framework and begin personalizing and recommending the right content to the right visitor at the right time.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-sharing clearfix\">\n\t\t\t\t\t\t\t\t<span class=\"comment-fave\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=639204&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=376018&#038;direction=fave\" class=\"goicon icon-fave\" title=\"Fave this comment\">\n\t\t\t\t<span class=\"fave-count\" data-count=\"0\">0<\/span>\n\t\t\t<\/a>\n\t\t<\/span>\n\t\t<span class=\"comment-flag\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=639204&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=376018&#038;direction=flag\" class=\"goicon icon-flag\" title=\"Flag this comment\">\n\t\t\t\t\t\t\t<\/a>\n\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<a 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href=\"https:\/\/accounts.gigaom.com\/subscription\/sign-in\/?redirect_to=\/?goauth_action=closewindow\" class=\"goauth-gigaom\" rel=\"nofollow\" title=\"Gigaom\"><i class=\"goicon logo-gigaom-stacked\"><\/i><\/a><\/li>\t\t<\/ul>\n\t\t\t\t\t<\/section>\n\t\t\t<section class=\"flag flag-logged-in\">\n\t\t\t\t<form class=\"go-standard\" action=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=639204&#038;bsocial-nonce=83180f751c&#038;direction=flag&#038;user_id=0&#038;post_id=376018\">\n\t\t\t\t\t<header>Reason for flagging this comment:<\/header>\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-639204-reason-spam\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_639204_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-639204-reason-spam\"\n\t\t\t\t\t\t\t\tvalue=\"Spam\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"spam\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Spam<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-639204-reason-personal-attack\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_639204_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-639204-reason-personal-attack\"\n\t\t\t\t\t\t\t\tvalue=\"Personal attack\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"personal-attack\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Personal attack<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-639204-reason-profanity\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_639204_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-639204-reason-profanity\"\n\t\t\t\t\t\t\t\tvalue=\"Profanity\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"profanity\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Profanity<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-639204-reason-violates-community-guidelines\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_639204_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-639204-reason-violates-community-guidelines\"\n\t\t\t\t\t\t\t\tvalue=\"Violates community guidelines\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"violates-community-guidelines\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Violates <a href=\"https:\/\/gigaom.com\/community-guidelines\/\" target=\"_blank\">community guidelines<\/a><\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-639204-reason-other\">\n\t\t\t\t\t\t\t<input type=\"radio\" class=\"go-radio reason\" name=\"comment_639204_reason\" id=\"comment-639204-reason-other\" value=\"Other\" data-reason-type=\"other\">\n\t\t\t\t\t\t\t<span>Other<\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p class=\"other-describe\">\n\t\t\t\t\t\t<textarea placeholder=\"Please describe\" class=\"reason-description\" name=\"comment_639204_reason_description\" id=\"comment-639204-reason-description\"><\/textarea>\n\t\t\t\t\t\t<span class=\"required\">Describe your reason for flagging this comment.<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p>\n\t\t\t\t\t\t<button class=\"button primary comment-flag-confirm\" disabled=\"true\">Flag<\/button>\n\t\t\t\t\t\t<button class=\"button link cancel\">Cancel<\/button>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/form>\n\t\t\t<\/section>\n\t\t<\/div>\n\t\t\t\t<\/li><!-- #comment-## -->\n\t\t<li class=\"comment byuser comment-author-joearnold odd alt thread-even depth-1 comment clearfix li-comment highlander-comment\" id=\"comment-639189\" data-comment-id=\"639189\">\n\t\t\t<div class=\"div-comment\" id=\"div-comment-639189\">\n\t\t\t\t<div class=\"comment-meta clearfix\">\n\t\t\t\t\t<div class=\"comment-author-avatar\">\n\t\t\t\t\t\t<a class=\"avatar-placeholder\" rel=\"nofollow\" href=\"https:\/\/secure.gravatar.com\/avatar\/c556d8d7838c0480d13d8fc2bfce80e7?d=retro&amp;s=55&amp;r=pg\"><\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-info\">\n\t\t\t\t\t\t<cite class=\"comment-author\">joearnold<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2011\/07\/13\/recommendation-engine-research\/#comment-639189\" class=\"comment-permalink\">Wednesday, July 13, 2011<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"comment-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"comment-text\">\n\t\t\t\t\t\t<p>Research and data mining at a previous gig of mine showed that results tended to be very polar. On average there was a low trough in the middle. Most users rated things at 5 or 1.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-sharing clearfix\">\n\t\t\t\t\t\t\t\t<span class=\"comment-fave\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=639189&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=376018&#038;direction=fave\" class=\"goicon icon-fave\" title=\"Fave this comment\">\n\t\t\t\t<span class=\"fave-count\" data-count=\"0\">0<\/span>\n\t\t\t<\/a>\n\t\t<\/span>\n\t\t<span class=\"comment-flag\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=639189&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=376018&#038;direction=flag\" class=\"goicon icon-flag\" title=\"Flag this comment\">\n\t\t\t\t\t\t\t<\/a>\n\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2011\/07\/13\/recommendation-engine-research\/#comment-639189\" 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href=\"https:\/\/accounts.gigaom.com\/subscription\/sign-in\/?redirect_to=\/?goauth_action=closewindow\" class=\"goauth-gigaom\" rel=\"nofollow\" title=\"Gigaom\"><i class=\"goicon logo-gigaom-stacked\"><\/i><\/a><\/li>\t\t<\/ul>\n\t\t\t\t\t<\/section>\n\t\t\t<section class=\"flag flag-logged-in\">\n\t\t\t\t<form class=\"go-standard\" action=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=639189&#038;bsocial-nonce=83180f751c&#038;direction=flag&#038;user_id=0&#038;post_id=376018\">\n\t\t\t\t\t<header>Reason for flagging this comment:<\/header>\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-639189-reason-spam\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_639189_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-639189-reason-spam\"\n\t\t\t\t\t\t\t\tvalue=\"Spam\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"spam\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Spam<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-639189-reason-personal-attack\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_639189_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-639189-reason-personal-attack\"\n\t\t\t\t\t\t\t\tvalue=\"Personal attack\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"personal-attack\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Personal attack<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-639189-reason-profanity\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_639189_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-639189-reason-profanity\"\n\t\t\t\t\t\t\t\tvalue=\"Profanity\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"profanity\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Profanity<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-639189-reason-violates-community-guidelines\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_639189_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-639189-reason-violates-community-guidelines\"\n\t\t\t\t\t\t\t\tvalue=\"Violates community guidelines\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"violates-community-guidelines\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Violates <a href=\"https:\/\/gigaom.com\/community-guidelines\/\" target=\"_blank\">community guidelines<\/a><\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-639189-reason-other\">\n\t\t\t\t\t\t\t<input type=\"radio\" class=\"go-radio reason\" name=\"comment_639189_reason\" id=\"comment-639189-reason-other\" value=\"Other\" data-reason-type=\"other\">\n\t\t\t\t\t\t\t<span>Other<\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p class=\"other-describe\">\n\t\t\t\t\t\t<textarea placeholder=\"Please describe\" class=\"reason-description\" name=\"comment_639189_reason_description\" id=\"comment-639189-reason-description\"><\/textarea>\n\t\t\t\t\t\t<span class=\"required\">Describe your reason for flagging this comment.<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p>\n\t\t\t\t\t\t<button class=\"button primary comment-flag-confirm\" disabled=\"true\">Flag<\/button>\n\t\t\t\t\t\t<button class=\"button link cancel\">Cancel<\/button>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/form>\n\t\t\t<\/section>\n\t\t<\/div>\n\t\t\t\t<ol class=\"children\">\n\t\t<li class=\"comment even depth-2 comment clearfix li-comment highlander-comment\" id=\"comment-639227\" data-comment-id=\"639227\">\n\t\t\t<div class=\"div-comment\" id=\"div-comment-639227\">\n\t\t\t\t<div class=\"comment-meta clearfix\">\n\t\t\t\t\t<div class=\"comment-author-avatar\">\n\t\t\t\t\t\t<a class=\"avatar-placeholder\" rel=\"nofollow\" href=\"https:\/\/secure.gravatar.com\/avatar\/1aa17ad6d20a820d3c6937b1e0b2ca82?d=retro&amp;s=55&amp;r=pg\"><\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-info\">\n\t\t\t\t\t\t<cite class=\"comment-author\">KT<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<cite class=\"comment-replyee\"><a href=\"#comment-639189\" title=\"Replyee\">joearnold<\/a><\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2011\/07\/13\/recommendation-engine-research\/#comment-639227\" class=\"comment-permalink\">Thursday, July 14, 2011<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"comment-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"comment-text\">\n\t\t\t\t\t\t<p>Interesting, so a like\/dislike button would suffice?<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-sharing clearfix\">\n\t\t\t\t\t\t\t\t<span class=\"comment-fave\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=639227&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=376018&#038;direction=fave\" class=\"goicon icon-fave\" title=\"Fave this comment\">\n\t\t\t\t<span class=\"fave-count\" data-count=\"0\">0<\/span>\n\t\t\t<\/a>\n\t\t<\/span>\n\t\t<span class=\"comment-flag\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=639227&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=376018&#038;direction=flag\" class=\"goicon icon-flag\" title=\"Flag this comment\">\n\t\t\t\t\t\t\t<\/a>\n\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2011\/07\/13\/recommendation-engine-research\/#comment-639227\" class=\"comment-sharing-icons\" id=\"comment-sharing-639227\"><i class=\"goicon icon-share-alt\"><\/i>Share<\/a>\n\t\t\t\t\t\t\t\t<span class=\"comment-sharing-inner comment-sharing-reply\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<div class=\"social\" id=\"sharing-639227\">\n\t\t\t<ul class=\"inline-list\">\n\t\t\t\t<li class=\"twitter\">\n\t\t\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fgigaom.com%2F2011%2F07%2F13%2Frecommendation-engine-research%2F%23comment-639227&#038;via=gigaom&#038;text=Interesting+comment+on+%22Is+it+time+to+retire+the+5-star+rating+system%3F%22+by+KT\" title=\"Share on Twitter\" class=\"goicon icon-twitter-circled\"><\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"facebook\">\n\t\t\t\t\t<a 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href=\"mailto:?subject=Check%20out%20%22Is%20it%20time%20to%20retire%20the%205-star%20rating%20system%3F%22&#038;body=Interesting%20comment%20on%20%22Is%20it%20time%20to%20retire%20the%205-star%20rating%20system%3F%22%20by%20KT%3A%0D%0A%0D%0Ahttps%3A%2F%2Fgigaom.com%2F2011%2F07%2F13%2Frecommendation-engine-research%2F%23comment-639227\" title=\"Share via Email\" class=\"goicon icon-email-circled\"><\/a>\n\t\t\t\t<\/li>\n\t\t\t<\/ul>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"feedback-box\">\n\t\t\t<section class=\"fave fave-logged-out\">\n\t\t\t\t\t\t<p>\n\t\t\tSign in to fave this comment\n\t\t<\/p>\n\t\t<ul class=\"go-local-bsocial-comments-oauth credentials credential-social credential-popup-logins inline-list\">\n\t\t\t\n\t\t\t<li><a href=\"https:\/\/accounts.gigaom.com\/?goauth_start=1&amp;goauth_service=twitter&amp;goauth_action=login&amp;loc=\/?goauth_action=closewindow&amp;type=authenticate\" class=\"goauth-twitter\" 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icon-wordpress\"><\/i><\/a><\/li>\n\n\t\t\t\t<li><a href=\"https:\/\/accounts.gigaom.com\/subscription\/sign-in\/?redirect_to=\/?goauth_action=closewindow\" class=\"goauth-gigaom\" rel=\"nofollow\" title=\"Gigaom\"><i class=\"goicon logo-gigaom-stacked\"><\/i><\/a><\/li>\t\t<\/ul>\n\t\t\t\t\t<\/section>\n\t\t\t<section class=\"flag flag-logged-out\">\n\t\t\t\t\t\t<p>\n\t\t\tSign in to flag this comment\n\t\t<\/p>\n\t\t<ul class=\"go-local-bsocial-comments-oauth credentials credential-social credential-popup-logins inline-list\">\n\t\t\t\n\t\t\t<li><a href=\"https:\/\/accounts.gigaom.com\/?goauth_start=1&amp;goauth_service=twitter&amp;goauth_action=login&amp;loc=\/?goauth_action=closewindow&amp;type=authenticate\" class=\"goauth-twitter\" rel=\"nofollow\" title=\"Twitter\"><i class=\"goicon icon-twitter\"><\/i><\/a><\/li>\n\t\t\t<li><a href=\"https:\/\/accounts.gigaom.com\/?goauth_start=1&amp;goauth_service=facebook&amp;goauth_action=login&amp;loc=\/?goauth_action=closewindow&amp;type=authenticate\" class=\"goauth-facebook\" rel=\"nofollow\" title=\"Facebook\"><i class=\"goicon icon-facebook\"><\/i><\/a><\/li>\n\t\t\t<li><a href=\"https:\/\/accounts.gigaom.com\/?goauth_start=1&amp;goauth_service=linkedin&amp;goauth_action=login&amp;loc=\/?goauth_action=closewindow&amp;type=authenticate\" class=\"goauth-linkedin\" rel=\"nofollow\" title=\"LinkedIn\"><i class=\"goicon icon-linkedin\"><\/i><\/a><\/li>\n\t\t<li><a href=\"https:\/\/gigaom2.wordpress.com\/wp-login.php?redirect_to=https%3A%2F%2Fgigaom.com%2F2011%2F07%2F13%2Frecommendation-engine-research%2Fwijax%2F49e8740702c6da9341d50357217fb629\" class=\"goauth-wpdotcom\" rel=\"nofollow\" title=\"WordPress.com\"><i class=\"goicon icon-wordpress\"><\/i><\/a><\/li>\n\n\t\t\t\t<li><a href=\"https:\/\/accounts.gigaom.com\/subscription\/sign-in\/?redirect_to=\/?goauth_action=closewindow\" class=\"goauth-gigaom\" rel=\"nofollow\" title=\"Gigaom\"><i class=\"goicon logo-gigaom-stacked\"><\/i><\/a><\/li>\t\t<\/ul>\n\t\t\t\t\t<\/section>\n\t\t\t<section class=\"flag flag-logged-in\">\n\t\t\t\t<form class=\"go-standard\" action=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=639227&#038;bsocial-nonce=83180f751c&#038;direction=flag&#038;user_id=0&#038;post_id=376018\">\n\t\t\t\t\t<header>Reason for flagging this comment:<\/header>\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-639227-reason-spam\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_639227_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-639227-reason-spam\"\n\t\t\t\t\t\t\t\tvalue=\"Spam\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"spam\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Spam<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-639227-reason-personal-attack\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_639227_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-639227-reason-personal-attack\"\n\t\t\t\t\t\t\t\tvalue=\"Personal attack\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"personal-attack\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Personal attack<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-639227-reason-profanity\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_639227_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-639227-reason-profanity\"\n\t\t\t\t\t\t\t\tvalue=\"Profanity\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"profanity\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Profanity<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-639227-reason-violates-community-guidelines\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_639227_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-639227-reason-violates-community-guidelines\"\n\t\t\t\t\t\t\t\tvalue=\"Violates community guidelines\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"violates-community-guidelines\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Violates <a href=\"https:\/\/gigaom.com\/community-guidelines\/\" target=\"_blank\">community guidelines<\/a><\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-639227-reason-other\">\n\t\t\t\t\t\t\t<input type=\"radio\" class=\"go-radio reason\" name=\"comment_639227_reason\" id=\"comment-639227-reason-other\" value=\"Other\" data-reason-type=\"other\">\n\t\t\t\t\t\t\t<span>Other<\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p class=\"other-describe\">\n\t\t\t\t\t\t<textarea placeholder=\"Please describe\" class=\"reason-description\" name=\"comment_639227_reason_description\" id=\"comment-639227-reason-description\"><\/textarea>\n\t\t\t\t\t\t<span class=\"required\">Describe your reason for flagging this comment.<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p>\n\t\t\t\t\t\t<button class=\"button primary comment-flag-confirm\" disabled=\"true\">Flag<\/button>\n\t\t\t\t\t\t<button class=\"button link cancel\">Cancel<\/button>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/form>\n\t\t\t<\/section>\n\t\t<\/div>\n\t\t\t\t<\/li><!-- #comment-## -->\n\t\t<li class=\"comment odd alt depth-2 comment clearfix li-comment highlander-comment\" id=\"comment-639232\" data-comment-id=\"639232\">\n\t\t\t<div class=\"div-comment\" id=\"div-comment-639232\">\n\t\t\t\t<div class=\"comment-meta clearfix\">\n\t\t\t\t\t<div class=\"comment-author-avatar\">\n\t\t\t\t\t\t<a class=\"avatar-placeholder\" rel=\"nofollow\" href=\"https:\/\/secure.gravatar.com\/avatar\/1aa17ad6d20a820d3c6937b1e0b2ca82?d=retro&amp;s=55&amp;r=pg\"><\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-info\">\n\t\t\t\t\t\t<cite class=\"comment-author\">KT<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<cite class=\"comment-replyee\"><a href=\"#comment-639189\" title=\"Replyee\">joearnold<\/a><\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2011\/07\/13\/recommendation-engine-research\/#comment-639232\" class=\"comment-permalink\">Thursday, July 14, 2011<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"comment-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"comment-text\">\n\t\t\t\t\t\t<p>Interesting, so a like and dislike button would suffice ?<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-sharing clearfix\">\n\t\t\t\t\t\t\t\t<span class=\"comment-fave\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=639232&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=376018&#038;direction=fave\" class=\"goicon icon-fave\" title=\"Fave this comment\">\n\t\t\t\t<span class=\"fave-count\" data-count=\"0\">0<\/span>\n\t\t\t<\/a>\n\t\t<\/span>\n\t\t<span class=\"comment-flag\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=639232&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=376018&#038;direction=flag\" class=\"goicon icon-flag\" title=\"Flag this comment\">\n\t\t\t\t\t\t\t<\/a>\n\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2011\/07\/13\/recommendation-engine-research\/#comment-639232\" class=\"comment-sharing-icons\" id=\"comment-sharing-639232\"><i class=\"goicon 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