People really hate the Netflix price hike

44 Comments

Subscribers have been up in arms since Netflix (s NFLX) announced a changed pricing structure on Tuesday that will raise the price for a combined DVD and streaming subscription from $10 to $16 a month. The company is also offering DVD-only and streaming-only subscriptions for $8 a month each, but most people don’t seem to like the prospect of having to choose: The Netflix blog has seen more than 4,200 comments, most of which are negative, with a number of customers threatening to cancel.

Countless consumers have also turned to the company’s Facebook page, with negative feedback far outweighing any other kind of response. And on Twitter, the discussion around the plan changes has made “DVDs” an unlikely trending topics in a number of cities. Check out a few highlighted tweets to see how people feel about the company’s plans:

View the story “Reactions to the Netflix price hike” on Storify.

What does all of this uproar mean for Netflix? Of course, it’s unlikely that any price increase would be met with a thumbs-up by many consumers. However, the intensity of the backlash seems to suggest that Netflix really does have a problem.

Netflix has long enjoyed a lot of good will from its customers, simply due to the breadth of its DVD offering. Consumers tolerated the lack of selection in the company’s streaming catalog because it was seen as a value-add to their existing DVD subscription. Recent hiccups, such as Sony removing titles from the streaming catalog, also didn’t lead to many complaints.

However, with streaming and DVDs effectively being separated from each other and users being forced to pay twice as much, many customers are seemingly losing their patience with Netflix. The company may have to go back and do a better job at explaining these changes — or even unveil some great new streaming catalog additions before the September 1 deadline that will force people to pay more, choose between streaming and DVDs or cancel altogether.

Image courtesy of Flickr user soukup

44 Comments

Jason

The selection and the quality of streaming just isn’t enough alone, especially when you’ve had the best of both worlds for so long. I cancelled a month and a half ago, still catching up on my DVR’d stuff, after that, maybe a hobby.

Barrie Deis

Got a reminder on my calendar to cancel 9/6/11. Netflix goes public and jack the rates 60%. Not gonna get my money. Was a great value, now a poor one. Hope you all cancel too!!!

Derek

Greed GREED greed … the price should remain the same with the increased membership subscription …GREED!

sasha

i enjoyed netflix that is untill prices and the plan changed, now im cancelling it..

Fran

I represent the very profitable customer who Netflix is going to be loosing revenue with this change. Currently I Pay $19.99 for unlimited streaming and 3 disks. I go through periods where I don’t send any disks back for months and then maybe exchange a few times before slipping back into hold mode. People in my family stream 1-3 things a week at most. I was thinking about going down to 1 disk, when I got the price hike notice. No Way and I going to pay $24 for the service with my usage and I expect most of the other very profitable low usage customers are thinking the same thing. I haven’t decided what I will do yet, but will probably go either streaming only or one disk and streaming. Either way less money, for Netflix, plus they will have to pay more postage if I go with one disk, because I will be sending it back constantly, instead of just letting it sit around the house for months like I do with 3. I don’t think Netflix is going to come out on top with this move.

Your current $19.99 a month membership for unlimited streaming and unlimited DVDs will be split into 2 distinct plans:

Plan 1: Unlimited Streaming (no DVDs) for $7.99 a month
Plan 2: Unlimited DVDs, 3 out at-a-time (no streaming) for $15.99 a month

Your price for getting both of these plans will be $23.98 a month ($7.99 + $15.99). You don’t need to do anything to continue your memberships for both unlimited streaming and unlimited DVDs.

Aylor Tyson

Do you believe the nerve of this group of money hungry clowns, They ought to fire the person that came up with this idea!. when you look look for the latest or the better, or newer released movies out there, they are not available for streaming video, the selection is not that much to choose from! and whats out there is in standard def!! and you have to go to the DVD. to see what streaming doesn`t have, and now they`re double the price for one DVD a month with streaming. this is just plain greedy and ALSO sucks now!. I hope that everyone quits they`re service!! I am, HELLO REDBOX! :-}. whats that sound? OHH, yea MASS EXODUS!!

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