Blog

Today in Mobile

Piper Jaffray’s Gene Munster is attracting attention today with the claim that downloads from Apple’s App Store are up 61 percent this year over the same period in 2010, and that users are paying 14 percent more per app. There are lots of theories for these trends, including the idea that Apple users are somehow substantially more affluent (and therefore less frugal) than Android users. But I think we’re seeing a natural progression as we move beyond the novelty stage and into an era when people want real value from their apps, so they’re willing to pay a bit more. And because Apple and its users have consistently led the way when it comes to mobile data, it makes sense that they’d be out in front of this trend, too.