Blog Post

The Go Game App: Team building though mobile games

Stay on Top of Enterprise Technology Trends

Get updates impacting your industry from our GigaOm Research Community
Join the Community!

Screen shot of The Go Game App Imagine you have a new group of interns and you want them scouting a new location for your next store in San Francisco. You’d like to do some team building to warm them up to the task. You can build an app for that! With The Go Game App, you can create a custom location-based iPhone app (s aapl).

From The Go Game App’s site: “The Go Game App is a location-based game that’s part scavenger hunt, part mobile party and full-on fun. We’ve run over 5,000 street-level games since 2002 and now we’re bringing the party to the iPhone.”
Screen shot from iPhone
Successful team building isn’t the result of just any game. We know from management research that the best team building helps the team members learn who knows what, who needs what information, and how to coordinate their efforts as a result of that knowledge. The closer the activity is to the team’s task, the better it is at building valuable team capabilities. Given the control you have with The Go Game App, you can create a game that supports your team building in an sensible, and fun, way.

For the intern example: Getting them out on the streets will let them learn who has the best background on the streets of San Francisco (valuable for location scouting). Learning to coordinate on the various missions helps with virtual work skills. Competition across teams can be a motivator.

Cities covered by The Go Game App:

  • Chicago (Magnificent Mile and Millennium Park)
  • NYC (West Village and Times Square)
  • LA (Santa Monica and Hollywood)
  • SF (Embarcadero, Fisherman’s Wharf, Mission and North Beach)
  • San Jose (Downtown)
  • Boston (Quincy Market area)
  • DC (Chinatown)
  • Denver (LoDo)
  • Orlando (Lake Eola)
  • Seattle (Pike Place)
  • Atlanta (Midtown)
  • Orlando (International Drive)
  • Portland (Pearl District)
  • Austin TX (6th Street)

This is an interesting example of the gamification of work. Give it a go and tell us how your teams did!

3 Responses to “The Go Game App: Team building though mobile games”

  1. Thanks for the great article Terri! It’s true — ‘just any game’ doesn’t always work for team-building. From the beginning we really strove to design The Go Game experience for a variety of personalities and skill sets. Also — the link to the Go Game App page is