Blog Post

Mr. Murdoch, Please Lift This Wall

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Dear Rupert Murdoch:
cc: James Murdoch

News Corp (NSDQ: NWS). has good reason to try to make digital subscriptions work. I may not like all of the efforts; I don’t have to as long as enough paying readers do. But all should have one thing in common as of now:

Any stories about the way News Corp. conducts business — especially any stories about the investigations into News International over phone hacking and payments to police — should be accessible to the public without a fee.

This is the time for transparency.

Clicking on a Sunday Times headline about a dozen News International executives and police who could face jail shouldn’t bring up a subscription splash page.

If carving a door through your various paywalls is too difficult, set up a News International or corporate site where you can provide all of the coverage, and, wherever possible, primary documents, resources and all corporate statements. Not a PR site, a news site. That would be one way to start to earn back trust and credibility.

Sincerely,

Staci D. Kramer
Editor, paidContent