Another Setback For VOD Service YouView As Sony Says ‘No View’

Over-the-top video services have had a massive boost of popularity with the likes of Hulu, Netflix (NSDQ: NFLX) and in the UK BBC’s iPlayer pulling in the punters. But that rising tide is not lifting all boats. YouView — once one of the more promising of the VOD services — has lost support in the form of one of the world’s biggest consumer electronics companies, Sony (NYSE: SNE), which said that it would not be linking to the service in its connected Bravia TV sets.

The inability of YouView to strike deals with electronics manufacturers — and Sony’s lack of support is a major blow. The VOD service was supposed to launch this summer, but now that start date has been held to sometime next year, notes Hardware.

Sony’s rejection comes after Technicolor, a subsidiary of French set-top box maker Thomson, broke away from YouView last month. YouView now has only six partners who’ve said they’ll include the service in their technology.

But the lack of a deal with Sony is a bigger problem, since the Japanese company has been betting big on the idea of wifi-enabled home entertainment products like Bravia TVs and Blue-Ray disc players. Sony also integrated the BBC’s iPlayer into its connected TVs.

YouView thought it had the perfect pitch: Sony’s connected offerings needs more high quality content — badly — and the VOD service would open it up a great deal. But in spurning YouView, Sony appears to believe that the VOD service wouldn’t add much to its current lineup.