Kilar: Hulu Plus Subs Will Pass 1 Million Ahead Of Schedule

Hulu Plus on TV

It’s always nice to have a new sales point or two when your company is on the block. Hulu CEO Jason Kilar is out today with some of the examples shoppers like Google (NSDQ: GOOG), Yahoo (NSDQ: YHOO) and the gang are seeing as they explore the possibility of acquiring the online video joint venture from owners News Corp (NSDQ: NWS). Disney (NYSE: DIS), NBCUniversal and Providence Equity Partners. Kilar doesn’t have a “for sale” sign on the corporate blog (although it sounds like Bob Iger was wearing one at Sun Valley); he’s shared this kind of info before, his way of going as public as possible with select measures of success. What Kilar wants you to know (and wants the owners to know you know):

— Hulu is still on pace “to approach’ a half billion in revenue this year.

— When he wrapped up Q1, Kilar said subscription service Hulu Plus was on pace to hit a million paying subscribers around year’s end. Now he expects to hit that number this summer; Hulu Plus ended June at 875,000. Hulu Plus already has already surpassed 1 million when trial users are included but the focus is on paying subs. By comparison, more-established Netflix (NSDQ: NFLX) has more than 23 million subscribers overall with most of its growth coming in streaking; it also offers more digital content.

— Kilar says between advertising revenue and subscription fees “we proudly and profitably pay the content community approximately $8 per subscriber per month for the content offering you see today on Hulu Plus.” How much comes from subscription fees? A “portion.”

— About that content … Kilar says Hulu’s number of content hours is up 67 percent to 15,000 from 9,000 since the service emerged from private beta in November, and the number of movies is up to 1,450 from 450. More details in the post.

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