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Friday’s news was about the UK positioning itself as a cloud leader, and two more stories over the weekend continue in a similar European vein. Phil Wainewright reports on the recent EuroCloud Congress in Luxembourg, and stresses the importance of the €35 billion ($50.66 billion) European cloud market in enabling non-IT businesses to do what they need to do. Elsewhere, Tom Jowitt reports today’s launch of a new UK Cloud Alliance. It’s unclear how this relates to the existing UK chapter of EuroCloud, for example, and I hope that neither well-meaning enthusiasm nor political schism end up diluting the useful advocacy role that organisations like these can sometimes play.