Univision COO Randy Falco is now the Spanish-language network’s CEO, succeeding Joe Uva in the role. Uva, a veteran media buyer, stepped down in March.
Uva departed three months after bringing in Falco, who was ousted as AOL’s chairman and CEO two years before. Although Univision said it was beginning a search to replace Uva, it was safe to assume tat Falco would be the natural choice.
Spanish media has been one of the fastest growing segments, as Hispanics are on their way to becoming the largest ethnic group in the U.S.
Univision has attempted to capture that ad spending growth by hiring a series of old media hands like Uva and Falco. Joining Univision in January represented a return to Falco’s broadcast roots after his two-year tenure at AOL (NYSE: AOL) He spent roughly 30 years at NBC (NSDQ: CMCSA), holding a variety of executive posts including president of the network. In his last post as president and COO, one of the areas Falco oversaw included Univision rival Telemundo.