Oprah sold millions of books through her Book Club. Now she has the chance to do the same through O, The Oprah Magazine‘s iPad app: The July iPad issue of O features an enhanced version of O‘s sixth annual Summer Reading List. iPad users can read exclusive excerpts of 21 of the 28 books featured in the issue, and they can buy all the titles in-app through Amazon (NSDQ: AMZN) or Barnes & Noble (NYSE: BKS).
Michelle Shih, O Director of Digital Editions & Lifestyle, noted that the app doesn’t lead to featured titles in the iBookstore because that format doesn’t allow in-app purchasing.
Some of the books with excerpts available to read on the iPad include Erik Larson’s bestselling nonfiction title In The Garden Of Beasts; Monica Ali’s Princess Diana-inspired novel Untold Story; and Robert Olen Butler’s romantic novel A Small Hotel.
The reading list also features book recommendations by format, telling readers which books read best on the iPad versus print.
Of course, readers can already read free excerpts of many of these books online–with first chapters available free through Kindle, for instance. But it’s easier to read excerpts from a curated list already in front of you on an iPad, and it could be the extra inducement readers need to buy. O had already provided excerpts and in-app purchasing for books featured in the “Reading Room” and “Books That Make a Difference” columns, and every book included in the August issue will include an iPad excerpt.
July also marks the first month that the iPad edition of O is available as a subscription (along with other Hearst titles, Popular Mechanics and Esquire). An individual issue is $3.99; a subscription is $19.99/year or $1.99/month.