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B&N Hopes Angry Birds ‘Mighty Eagle’ Will Lure App Users Into Stores

Barnes & Noble’s website sales are surging, but in-store sales are down. The retailer’s secret weapon to lure shoppers back into stores? Angry Birds. B&N announced today that its over 700 brick-and-mortar bookstores are the first official Rovio Angry Birds “Magic Places.” Nook Color users who own the $2.99 Angry Birds Nook app can now visit any physical B&N store to add the new “Mighty Eagle” character to their game for free.

Peter Vesterbacka, Rovio’s chief marketing officer, said, “We’re super excited to take the first step towards taking Angry Birds to physical locations around the world.”

So Barnes & Noble (NYSE: BKS) stores aren’t ultimately going to be the only places where Angry Birds users can unlock rewards. But they’re taking advantage of being the first. In a conference call with investors last month following its 4Q10 earnings report, B&N CEO William Lynch said physical stores will be adding more games and toys. Angry Birds is a part of that, too: themed merchandise will be available in the stores, along with “free Angry Birds stickers and temporary tattoos, while supplies last.”