A new Pew report shows that the number of U.S. adults who own a dedicated e-reader (like a Kindle or Nook) has doubled since November 2010, to 12 percent. That is much faster growth than predicted by a recent eMarketer survey, which predicted that e-reader ownership would not hit 12 percent until 2012. Meanwhile, the rate of tablet ownership appears to have slowed: Pew found that 8 percent of adults own a tablet, compared to 5 percent in November 2010.
Here’s a chart:

Three percent of U.S. adults own both a tablet and an e-reader.
Some other findings from the study:
–“Hispanic adults, adults younger than age 65, college graduates and those living in households with incomes of at least $75,000 are most likely to own e-book readers. Parents are also more likely than non-parents to own these devices.”
–E-reader ownership by those between the ages of 18 and 49 grew faster than any other age group.
–As for tablets: “Between November 2010 and May 2011, the largest increases in tablet ownership have been among men when compared with women; Hispanic adults when compared with white and African-American adults; adults 18-29; those with some college or college degrees; and those reporting household incomes of $30,000 or more. Overall, the highest rates of tablet ownership are among Hispanic adults and those with household incomes of at least $75,000 annually.”
via PersonaNonData

{"source":"https:\/\/gigaom.com\/2011\/06\/27\/419-new-study-shows-e-reader-ownership-surging-ahead-of-tablets\/wijax\/49e8740702c6da9341d50357217fb629","varname":"wijax_37fd4d2c7019b5190352944ab8936fcb","title_element":"header","title_class":"widget-title","title_before":"%3Cheader%20class%3D%22widget-title%22%3E","title_after":"%3C%2Fheader%3E"}