–“Hispanic adults, adults younger than age 65, college graduates and those living in households with incomes of at least $75,000 are most likely to own e-book readers. Parents are also more likely than non-parents to own these devices.” –E-reader ownership by those between the ages of 18 and 49 grew faster than any other age group. –As for tablets: “Between November 2010 and May 2011, the largest increases in tablet ownership have been among men when compared with women; Hispanic adults when compared with white and African-American adults; adults 18-29; those with some college or college degrees; and those reporting household incomes of$30,000 or more. Overall, the highest rates of tablet ownership are among Hispanic adults and those with household incomes of at least \$75,000 annually.”