Blog Post

Game World Maker Mind Candy Valued At $200 Million

Stay on Top of Enterprise Technology Trends

Get updates impacting your industry from our GigaOm Research Community
Join the Community!

The maker of the kids’ game site and virtual world Moshi Monsters is now valued at $200 million, after Spark Ventures sold half of its stake for a 15x return of £3.1 million, the VC firm says.

Mind Candy was formed in 2003 by the Firebox.com co-founder Michael Acton Smith. Moshi Monsters, its main product, now numbers 50 million registered users, has deals to sell physical toys at large toy retailers and now publishes a magazine, with books to come.

As recently as September, Spark’s valuation of its own stakes in Mind Candy had put a $35 million total value on the company, based on sales multiple. But now the sale of half of its stock to a third party has given a new number – that which Mind Candy might fetch in acquisition.

Mind Candy has 70 staff

Release.