In less than five years, online video portal Hulu has gone from corporate idea to millions of users, a paid subscription model and CEO Jason Kilar is projecting half a billion dollars in revenue. Last month, according to comScore (NSDQ: SCOR) Video Metrix, it delivered more video ads than any U.S. online network and was second in most viewing minutes per user to Google/YouTube (NSDQ: GOOG). Late last year, Hulu shelved the idea of an IPO amid questions about its long-term viability. Now, prompted by the interest of a mysterious bidder, it has hired Morgan Stanley and Guggenheim to explore a possible sale.
How did Hulu get to this point? Below, we’ve chronicled the major events in the online video joint venture by owned by News Corp. (NSDQ: NWS), NBC Universal (NSDQ: CMCSA), Disney (NYSE: DIS) and Providence Equity Partners, starting with its roots in 2006. Much more detail can be found in our Hulu archive.