Revealed: Facebook’s music plans tap Spotify, others


For the past few months, I have been hearing about Facebook and Spotify getting a lot closer as companies, with a much tighter integration between the two services. However, Facebook’s musical ambitions go beyond Spotify and include other music services and applications. The company is currently working on lining up more partners for the 2011 edition of f8, its annual developer conference, which is most likely to be held in August 2011.

It seems that Facebook, after consolidating its position in three major Internet sectors – retailing, news and games – is now getting serious about music and media. At The Cable Show held recently in Chicago, Comcast CEO Brian Roberts extolled the values of cloud-based services and explained why cloud-based guides and interfaces are going to be key to television’s future. He showed off a deep integration with Facebook that can make television more social with recommendations from your social graph.

Just like Comcast, Spotify already allows you to share the information about the song that you are listening to on Spotify with your Facebook friends, but the next level of integration is going to be much deeper. And it won’t be just Spotify – my sources tell me that Facebook has been reaching out to other online music services and much of the attention at f8 should be focused on music. Facebook Connect and Facebook Likes are key components of this effort.

Facebook Music Features

Whether it is Pandora,, SoundCloud or iTunes, listening to music, sharing music and then talking about is inherently a social activity and it makes perfect sense for Facebook to encourage this social behavior. Also, as we become an always-connected society, the idea of downloading and buying music is slowly giving way to the idea of “subscribing” to a giant library of music.

Facebook’s music plans are aimed at capitalizing on just such a future. Here is what Facebook is planning to launch as part of its music efforts, based on pitches it has made to some of the music services:

  • In the left-hand column, right where Facebook lists Photos, Friends, Places, Groups, Deals, Pages, and Games, you will find a new tab called Music. This tab will show up if a user has listened to music with one of Facebook’s partner music services.
  • Clicking on this new tab will open a page called Music Dashboard.
  • The Persistent Playback/Pause Button at the bottom of the Facebook page, where currently you have the chat icon. This button essentially is like a quick snapshot and controller of the music experience. Mouse over it and you can see what is playing on whatever service you might be logged into using Facebook Connect. It also allows you to play or pause a track once you discover it on Facebook. It is also linked to the play buttons in the news feed.
  • A page with snapshot of all the songs you have listened to on any specific service and also your top tracks and the number of times you have listened to those tracks.

The Music Dashboard will have the following features:

  1. Music Notifications: here you have notifications that show if your friends have listened to songs recommended by you or on your profile.
  2. Recommended Songs: You can get a list of songs heard and recommended by your friends. You can also play them back by clicking the play icon.
  3. Top Songs from friends.
  4. Top Albums from friends, with cover art.
  5. Recent listens from your friends.
  6. In the upper-right corner there will be a “happening now” ticker that shows what is happening in your social and musical universe, including songs that your friends are playing. There is some talk that this “Happening Now ticker” would show-up all throughout your music experience and not just on the music dashboard.

Facebook’s push for integrating deeply with music services is understandable. The company wants everyone to keep coming back to their website – if they don’t, then they cannot sell the ads they need to keep those revenues growing.

Music Equals Social Commerce

In addition, this could also be the start of a new kind of social-powered e-commerce business, something I discussed in one of my Om Says newsletters – So what comes after Social Commerce.

When Apple launched its Ping service, I was pretty excited by the idea of that service and what it meant for the future of commerce. Here is what I wrote then:

This click-and-go-somewhere-to-download model of affiliate links can never match a unified experience. Amazon, for example, encourages bloggers and others to link to things they like and then get a piece of the action. This separates social from commerce and treats them as two discrete activities. On the post-Facebook Internet, I don’t think anyone can afford to keep these two actions distinct.

Ping, from what little I saw during Steve Jobs’ demo, allows a similar level of social interaction. It can tell me who my friends think are cool and the top 10 favorites of people in my social graph. Some of my friends are famous deejays. Others just have eclectic musical tastes. They can collectively sift through over 10 million songs and help with the discovery of music.

Unfortunately, Apple never did things right with Ping and it seems Facebook is on its way to becoming a worthy challenger – without even having to deal with the record labels.



Only music site I use is Last.FM because it’s basic but keeps track of how I’m listening to music. I think Facebook should have really looked into buying Last.FM and integrating the system.


All they need is to acquire Moodagent (.com) and they have all features, mobile, social, geo-location AND know the exact mood the user’s in, at any exact moment, to lead the entire space in Music.


Its all about the subscriptions. No ad revenue for Spotify, MOG, Kazaa, Rdio – just a warm introduction to tens of millions of potential subscribers. A small cut to Facebook that is in line or below their average SAC is a no brainer. The numbers must work better than App Store – Kazaa delayed its Apps work leading up to the Facebook Music launch and other talk is that Spotify $100m round was put on hold to FB deal confirmed.

Clovis Clodoveo

Siguiendo a Facebook en music Sportify, vemos el anhelo en comprometerse con los servicios y aplicaciones, y es eso , que, face esta buscando nuevos socios para edicion 2011f8, en eventos desarrolladores.

Rishabh Mehan

but don’t you think another site a new come up has been giving all this…

A site which includes all the FB features and also includes music sharing, document sharing, articles, inline blogs, Forums and so much more. FB first took away the Polls idea from that site and now the Music one..

anyways its always Wallhood, which inspired Facebook.


It will be interesting to see how this relationship develops and what the outcome will be. There’s a good chance that if a music service such as Spotify can be integrated in to Facebook as the above describes, most other services will be eclipsed. If the usability is straight forward, there’s no doubt music on Facebook will become popular where others have failed.

Om Malik

I disagree. I think others too have a chance of becoming part of this flow as it would help them boost traffic and attention. Let’s hope that many others do sign-up, though I admit, Spotify does rock.


I totally agree with what you’re saying, from Facebook and non-Spotify fans point of view the more the better. I was just suggesting the popularity of Spotify could overshadow others, not least because it’s a great product. It’ll be crucial to see if Facebook can integrate all the services separately in a friendly platform, and more importantly keeping those services happy in doing so. Will the music tab act as an aggregator of all the services do you know?


This makes zero sense to me. Who will pay the licensing fee for the music? If it’s Spotify, wouldn’t they want people being exposed to ads on their website rather than on Facebook? The music services should aim for this social activity to occur on their platform, not Facebook. This just seems like an economic transfer from the music services to Facebook.


Well, I know it sounds pretty old but MySpace does not charge for Music, since they [MySpace] are in need of users, did copy their [MySpace] music dashboard.


Read again: “and you can see what is playing on whatever service you might be logged into using Facebook Connect. It also allows you to play or pause a track once you discover it on Facebook.”

You have to be logged in through FB Connect to be able to use it… meaning: being LOGGED IN. Spotify is not earning a hell of a lot of money through it’s advertising.
Most definately it’s placing more & more of its bets on paid subsciption. FB will probably have to pay an ultra small amount for each play to Spotify or the likes and your done….


…Remember this last one ” …OR THEY DISAPPEAR”. Best analysis ever.

HCL Touch

Embedding music in facebook…”Spotify” sounds cool, A lot pf people are jsut crazy about Facebook lets see where does this take Facebook’s Popularity Chart.. :)

Rishabh Mehan

heya but don’t you think another site a new come up has been giving all this …

A site which includes all the FB features and also includes music sharing, document sharing, articles, inline blogs, Forums and so much more. FB first took away the Polls idea from that site and now the Music one..

anyways its always Wallhood, which inspired Facebook.


First thing that popped into my mind. This will be a serious blow to


If by killer you mean replicating none of’s most useful features, then yes!


Microsoft could aquire facebook and the one or two music services it has partnership with and integrate it with its services and google could do the same with twitter and throw in some music and gaming too.And since google is developing google voice as a competitor to skype, it could turn out to be a classic battle between google and MSFT.


Talking about MSFT aquiring, how come does use existing application such MSFT’s Zune. Facebook you are wasting time.

HCL Touch

Sounds Interesting…Facebook has been great till now..and with such addons it will surely gain some more popularity…

Wells Baum

First it was iMeem, then iLike, and now Spotify. Embedding a music service on Facebook is not going to bring me back to the website. I think people are getting used to the public persona. They want to hear what the world thinks via Twitter.


+1 Can’t last forever. Def prefer twitter. Who to blame?


You can say that all you want, but Twitter doesn’t have the growth to back it up.

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