Virtual offices vs. virtual selves: overcoming isolation in a wired future


There’s a tension at the heart of web working. Technology allows us to do our jobs nearly anywhere, and there’s plenty of appetite for the flexibility of location independence. GigaOM Pro research (subscription required) found that 34 percent of those whose business allows telecommuting opt to spend time at home, out in the community or with customers.

But while workers want autonomy and flexibility, they also want social connection. In an interview, Yosh Beier of Collaborative Coaching summed this up, saying, “people want to have control over the where and when of their work experience, but they don’t necessarily want to isolate themselves.” How will this tension be resolved in the future?

Many point to technology to keep people connected across physical distance, tools “that will make the remote less remote,” in Beier’s words. He points to the mania for Foursquare in the consumer space as an example of people who are physically distant but use tech to “locate themselves.” The same is true for Facebook, which provides a virtual social connection and is a bit like a remote social gathering. Beier sees this trend of using tech to overcome the social isolation of web-enabled distance moving from consumers to web workers:

People actually get a kick out of locating themselves. They want to know where their colleagues are. There will be more programs like Sococo. The idea is to have a virtual office on your screen. You see your virtual coworkers located in their “office” room, can “walk” to their room, when in the same room the mics let you talk and listen seamlessly, you have conference rooms with whiteboards, water coolers and tea kitchens for those in need of small talk, etc. People’s real location doesn’t matter, but they choose to locate themselves in respect to the virtual office so the team cohesion is supported.

But instead of substituting virtual spaces for real ones (the Matrix model), some folks are focusing on substituting virtual selves for physical presence and meeting in real spaces (the Avatar model). Just look at our recent piece on robot avatars you can send to work or events in your stead and control over the Internet. Commenters on the post were skeptical, but Trevor Blackwell, CEO of Anybots (he’s also a partner in Y Combinator), which makes the robo-avatars pictured above, insisted in an interview that the idea wasn’t science fiction:

The thing that’s far-fetched is robots with their own intelligence. Who knows if general purpose A.I. is ever going to happen? But robots that can move around in an office and be used as communication devices isn’t science fiction at all. Now we’re getting to the point where you can do it over a much larger distance because you can just do it over the internet, and the cost is low enough and reliability is high enough that it makes sense to do every day in an office.

Our goal is to have 100,000 of these out there in five years.

Of course, both technologies boil down to an extension of video conferencing, with the likes of Sococo adding the possibility of spontaneity and easy initiation of contact, and robot avatars offering mobility and the ability to inspect locations. Still, whichever technological future you favor, there will still be a screen between you and your fellow humans.

Will these technologies help us balance our desire for flexibility and autonomy with our need for social connection?

Image courtesy Flickr user Robert Scoble


Kelvin Young

Virtual office is the key to efficiency..and best for people who have self discipline.. One of the best advantages of a virtual office is cost efficiency. If you work from home, gas and electric bills along with rental costs will all be minimal.. These software and tips might be helpful to any online worker looking to avoid distractions and boost productivity while working from home:


Virtual offices are great for saving money and all, but the only problem is if you are not disciplined well enough, then all the home distractions can quite counter-productive.

Aldous Irving

I am a freelancer and I work at home. But before that I have been working in an office. I found out that I have more time with my family doing freelance work being able to save travel time from the office coming home. The only thing about this industry is that you are tempted to work even if you are not supposed to. There are more stress in this work if you do not know how to handle your own schedule. Work ethics is very important but balance is vital too. I do not feel any isolation because I work with my wife.

Reginald Best

We are seeing C-level thought-leaders within enterprises wrestle with the need to shutter buildings (or not have to commit to new multi-year commercial space) while at the same time maintaining/building a corporate culture and reducing the sense of isolation that comes with telecommuting using 2D tools (web meetings, video conferencing, email, IM, etc.)

The ability to create a virtual space for these kinds of interactions has point applications in learning (e.g. eliminating physical training center locations), HR-related events (e.g. on-boarding new employees), product marketing (e.g. internal “trade show” events, product launch activity, and focus groups), and product development (e.g. research knowledge-transfer among globally distributed engineers and scientists).

Not as sure about the robot concept but the advantages of working remotely and connecting virtually in an online workspace which is immersive seems to have some legs.


I don’t know if I’d adopt the virtual self concept. In fact I think virtual anything is the weakest pull for “overcoming isolation in a wired future.” I’m really warming up to the idea of coworking spaces. A couple days at home and a couple of days at a shared office space. Nice balance to it. And nothing beats “meat” space. It’s important to bring teams together once in a while.

Jonathan Boutelle

OK I can’t believe that no one has commented on this article. For distributed teams, particularly ones with multiple offices, this is going to be a game changer. I’m saving up for two!

Amelia @ International Business

As a freelancer who constantly telecommute from work, virtual offices are a must. Yes, there’s a tendency for isolation but it totally depends on your personality. If you’re an out-going, sociable, and friendly person, you’ll always find a way to be with other people.

For me, I see to it that I go out once in a while so that I’m not going be to stuck at the house – have dinner at restaurant, jog at the park, buy something at the mall, etc.

Niall Harbison

There is not doubt that it is a bit of a trade off because although I tend to get a lot more work done at home on my own because I don’t have all the distractions there are times when it slows me down because I can’t just grab a couple of people and make a quick decision. The social element does play on you as well as if you are out of work for a week or so you do start getting that Cabin fever sort of feeling!!

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