Industry Moves: Samsung; NBCU; Digitas; Ensequence; Rocket Fuel

Businesspeople Walking, Leaving or Arriving - Executives walking

Samsung: Todd Pendleton is now CMO, reporting directly to Samsung Mobile President Dale Sohn. Prior to Samsung, he was with Nike for 15 years, most recently as global brand communications director.

NBCUniversal: A new position at NBCU: Hilary Smith is now SVP of communications for the entertainment & digital networks and integrated media (E&DN/IM) portfolio. She adds communications oversight of Fandango, DailyCandy, Swirl and Television Without Pity. She was promoted from the post of SVP of communications in the women & lifestyle entertainment networks division.

Digitas: Robert Cross joined as SVP, Media. In this role, he’ll lead digital media planning for the Kraft North America AOR, a team that combines the capabilities of Digitas and MediaVest. He comes from Mindshare, where he led the strategic planning for Sprint.

Ensequence: Ensequence, which recently announced a partnership with Comcast (NSDQ: CMCSA) Spotlight to provide interactive TV ads, has appointed Paul Jelinek as SVP of global business operations. Most recently, he was SVP for A&E TV Networks.

Rocket Fuel: Liza Hausman has been hired as VP of marketing, reporting to CEO and Co-Founder George John. She previously held the same title at Gigya.

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