Former AOL (NYSE: AOL) Advertising trading exec Andrew Moore has joined video ad inventory network SpotXchange as UK managing director, to build the company and its staff out in Europe.
The company raised $12 million in December for unspecified international and marketing expansion plans. Video has been one of the fastest growing areas of online advertising, even in the depths of the recession.
The expectation is that Western Europe is perhaps even more advanced than the U.S. in terms of broadband penetration and the interest in tying together cross-platform ad sales from TV to web.
eMarketer estimated that U.S. online video ad spend will rise 48.1 percent in 2010, to $1.5 billion, while WPP’s Kantar Video projects that spending in that space, including mobile and online, could reach $10 billion on a global level in just five years.
A number of other ad companies focused on the video space have also been working on international expansion in the face of those numbers…
In March, Comcast-backed online video ad network TidalTV raised $30 million round for a global rollout this year. That same month, New York ad tech firm Collective acquired UK-based Web TV, which in addition to providing another layer of video-to-TV ad services, was designed to help cement its European presence.
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