CBS Brings In Starz’ Marc DeBevoise To Oversee Digital Entertainment

CBS Interactive (NYSE: CBS) has hired Marc DeBevoise as SVP and GM of its entertainment division, two months after Anthony Soohoo left that post.

Soohoo’s exit came days after Jim Lanzone was given the post of president of CBS Interactive following the acquisition of his company, Clicker.

The job doesn’t change much, as DeBevoise will be responsible for managing CBS Interactive’s entertainment sites, including,, and (Soohoo obviously didn’t oversee that property). He’ll also handle digital content distribution strategies and the development of both original and show-based digital content, applications and games. DeBevoise will report to Lanzone.

At Starz, DeBevoise ran the company’s overall digital strategy including initiatives related to supporting its various film, TV and digital original content properties, such as the cable channel’s arrangements with iTunes and Netflix (NSDQ: NFLX). DeBevoise also led the generation, evaluation and execution of business development, strategic investment, and growth opportunities for all of Starz’ business units.

Before Starz, DeBevoise held various roles at NBC Universal (NSDQ: CMCSA), in both digital media and business development. DeBevoise’s background also included in the Technology, Media & Telecommunications Investment Banking Group at JPMorgan in San Francisco and New York.

His appointment comes at a pivotal moment for both Starz and CBS in terms of their respective strategies for streaming video. While Starz signed a major streaming deal with Netflix, last month at the Streaming Media conference, DeBevoise cast doubt on how long that relationship would last. “”It’s very, very tough to say if we will be on Netflix in a year,” he said during his panel appearance.

Meanwhile the agreement between CBS Corp.’s Showtime network and Netflix is set to expire this summer. During the company’s earnings call, CEO Les Moonves said the two companies are in talks to expand the deal internationally, particularly into Latin America. While Moonves described himself as happy with the current arrangement with the DVD and streaming video rental service, he’s also interested in exploring similar deals with other companies. That sounds like DeBevoise has his marching orders already. Release