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CBS Brings In Starz’ Marc DeBevoise To Oversee Digital Entertainment

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CBS Interactive (NYSE: CBS) has hired Marc DeBevoise as SVP and GM of its entertainment division, two months after Anthony Soohoo left that post.

Soohoo’s exit came days after Jim Lanzone was given the post of president of CBS Interactive following the acquisition of his company, Clicker.

The job doesn’t change much, as DeBevoise will be responsible for managing CBS Interactive’s entertainment sites, including,, and (Soohoo obviously didn’t oversee that property). He’ll also handle digital content distribution strategies and the development of both original and show-based digital content, applications and games. DeBevoise will report to Lanzone.

At Starz, DeBevoise ran the company’s overall digital strategy including initiatives related to supporting its various film, TV and digital original content properties, such as the cable channel’s arrangements with iTunes and Netflix (NSDQ: NFLX). DeBevoise also led the generation, evaluation and execution of business development, strategic investment, and growth opportunities for all of Starz’ business units.

Before Starz, DeBevoise held various roles at NBC Universal (NSDQ: CMCSA), in both digital media and business development. DeBevoise’s background also included in the Technology, Media & Telecommunications Investment Banking Group at JPMorgan in San Francisco and New York.

His appointment comes at a pivotal moment for both Starz and CBS in terms of their respective strategies for streaming video. While Starz signed a major streaming deal with Netflix, last month at the Streaming Media conference, DeBevoise cast doubt on how long that relationship would last. “”It’s very, very tough to say if we will be on Netflix in a year,” he said during his panel appearance.

Meanwhile the agreement between CBS Corp.’s Showtime network and Netflix is set to expire this summer. During the company’s earnings call, CEO Les Moonves said the two companies are in talks to expand the deal internationally, particularly into Latin America. While Moonves described himself as happy with the current arrangement with the DVD and streaming video rental service, he’s also interested in exploring similar deals with other companies. That sounds like DeBevoise has his marching orders already. Release

2 Responses to “CBS Brings In Starz’ Marc DeBevoise To Oversee Digital Entertainment”

  1. As a paying subscriber of Netflix I would be glad if Star’s took their crappy encoded movies and left the building.

    Honestly, you can’t watch a Star’s movie on a HD monitor because its so blurry and pixilated.

    What I as a consumer of digital content want to see is high quality HD streams for a reasonable price. Netflix is a reasonable price although the fatcats who swear by their private jets might be feeling the pain because fuel and metal prices are up.

    Guess what, we the consumer do not care and you continue to need our eyeballs to make your money.

    I quit watching most of SyFy’s stuff because of their stupid legacy polices that prevent the showing of new series as aired on TV in order to try and bring the forward moving, tech engaged sci-fi genre crowd back to the TV.

    Well as they can see, its not gonna happen so they better get used to a new way of doing things if they want our eyeballs. Most of the people I know either use DVR’s or wait until the entire season is available on Netflix or Hulu.

    Most of the people under forty now thing TV is so yesterday. We are all about the digital content packages offered by services such as Netflix and Hulu.

    CBS will be making a huge mistake if they take the advice of this caveman executive coming from a corporation who thinks that VCR quality streams will satisfy the digital age generation being brought up on HD and soon Quad-HD video games and streaming video.

    We simply do not watch it and it becomes increasingly irrelevant in an ever increasingly crowded digital environment.