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Infographic: Trends In Mobile Marketing

This infographic sketches out some consumer sentiments around some of the more popular of mobile marketing formats.

This data was collected by YouGov on behalf of the mobile marketing company Upstream, and is the result of a survey of more than 2,000 users in the UK — a useful market for U.S. people to watch since it is also English-speaking and relatively ahead on the adoption curve of mobile technology

Given the relative immaturity of the medium, it’s no surprise that (a) users are still very mixed in their opinions on what they find annoying and what is acceptable in the area of mobile marketing, and (b) marketeers are still trying to figure out what approach works best on mobile.

Considering how big the online advertising market is — in the U.S. alone it’s projected to reach $31.5 billion this year — mobile marketing is small fry by comparison, with predictions of a mere $1 billion in spend on the medium in the U.S., according to Forrester Research analyst Thomas Husson.

We got an early, exclusive look at some of the data a while back and wrote up an analysis on that, which you can read here.

2 Responses to “Infographic: Trends In Mobile Marketing”

  1. Mobile Marketing has found to be more effective when relevant offers are sent or offered to consumers.  Spamming offers the way email has in the past will result in consumers becoming ambivalent and sms and mobile marketing will be less effective.

  2. I actually tried advertising on android phones.  It works basically the same a pay-per-click on the web. The big advantage is that unlike a computer screen your ad is the only thing appearing on that cell phone screen at that particular moment and people can instantly respond. But you definitely need a budget that you are willing to spend because everything happens extremely fast. Within a matter of minutes all the clicks you purchased have been made and your account is at zero. You can schedule a maximum daily limits like $5, $10, or $20, etc. and everything will stop for that day once you hit it. That allows you to review, analyze, adjust, or edit ads if necessary.  But I think overall mobile marketing is very good , especially for local business.  I found a lot of helpful information about android advertising at