This infographic sketches out some consumer sentiments around some of the more popular of mobile marketing formats.
This data was collected by YouGov on behalf of the mobile marketing company Upstream, and is the result of a survey of more than 2,000 users in the UK — a useful market for U.S. people to watch since it is also English-speaking and relatively ahead on the adoption curve of mobile technology…
Given the relative immaturity of the medium, it’s no surprise that (a) users are still very mixed in their opinions on what they find annoying and what is acceptable in the area of mobile marketing, and (b) marketeers are still trying to figure out what approach works best on mobile.
Considering how big the online advertising market is — in the U.S. alone it’s projected to reach $31.5 billion this year — mobile marketing is small fry by comparison, with predictions of a mere $1 billion in spend on the medium in the U.S., according to Forrester Research analyst Thomas Husson.
We got an early, exclusive look at some of the data a while back and wrote up an analysis on that, which you can read here.