Netflix revamps website for more instant access


Netflix (s NFLX) relaunched its home page on Wednesday to put a bigger emphasis on its Watch Instantly online video offering. The site now features bigger cover art, and clicking on one of these pictures will directly play the associated video.

Previously, clicking on cover art led to the detail page with reviews and information about the movie. That page can now be accessed by clicking on the movie title in the info bubble that pops up when you mouse over the cover art.

Netflix Director of Product Management Michael Spiegelman said in a blog post that the goal of the redesign was to “make it easier for you to find something to watch instantly.” From his post:

“We’ve also made some changes to several pages on the site: adding more rows, and filling out the rows with more TV shows & movies, which you can find by hovering your mouse over the end of a row.”

However, it looks like not everyone agrees with the direction the company took for the relaunch. Most of the comments on the post are candidly negative, with one user musing that iPad-centered design decisions may have been to blame for some of the issues:

“It’s quite dazzling how much I hate the new look and feel of the Netflix site. It might be a great idea for people on tablets or PS3s (s sne) or dealing with remote controls for input, but for those of us who have keyboards and mice (or trackpads), you’ve just made navigating the site considerably slower.”

What’s your take on the redesign? Let us know in the comments!



The new look is terrible. It is excruciatingly slow to read picture titles each with it’s own font. It was much better when there was the option read a list of titles. I can’t understand why they would remove the sorting function.


Netflix let Sony and Miramax “Pimp It’s Ride”, Netflix forgot who the passengers are.

Anthony Cox

Hey there,

This is a Netflix Customer, Director of Household Entertainment at my home. I’m excited to say Micheal Spiegelman ( I say your name with contempt as if a disgusting taste was in my mouth)you have ruined the whole Netflix experience for my household viewing entertainment. I’ve been keeping up with stocks and Netflix is down today after a brief spurt. The message is getting out that your upgraded page is giving customers headaches, nauciousness and frustration enough for comments to get very personal. No response has been made and your attitude of “they will eventually love it” is far misplaced. Yes we do love Netflix but some are willing to stand and say no more bend over and take it. Some of us are willing to complain complain complain until we feel vindicated and something is done. It’s not just funtionality, it’s actually making people sick to look at it for too long. I understand you have big corporations pushing you to push us, but if you allow that you will lose and the big corporation will roll over you beacause you failed to see the big picture. The customers pay for this service, it’s not free, it’s not Facebook. When you ignore your customers and insult them by calling them “Knuckle Draggers” You disrupt the good thing you had going. Want to make it another 10 years? Listen to us before you end up putting in applications back at Yahoo.

bob d

didn’t like it either, there has to be a better way. missing ratings and clumsy title sliding was not good. maybe if you have a touch screen it’s okay. they should have option to go to touch screen enabled viewing.


Janko – good to see that your playlist resembles mine with Backyardagans and Angelina Ballerina taking top billing.

Janko Roettgers

Glad to see you’re not taking offense with Backyardigans being displayed right next to “violent foreign movies” :)


I really dislike the new site. VERY VERY slow to located and see all the choices! I was wondering how this new UI got past all the people checking for usability. I will be very surprised if this new format lasts as I suspect a wave of negative comments from it.

Thomas Wolf

The *overwhelming* majority don’t like this revamp. Not only has it become less usable, it has actually completely lost functionality! People used to be able to scan movies’ ratings quickly because that info was right under the image. People used to be able to bring up a sortable list of movies (and order it by release date, rating, etc.) – all this is gone! And for what? Bigger icons and dumb auto-sliding.

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