AnyClip partners with Foursquare for NYC scavenger hunt


Video metadata startup AnyClip has launched a scavenger hunt with Foursquare to uncover various movie memories at locations around New York City. The Clip Trail scavenger hunt, which went live during New York’s Internet Week festivities, leverages QR code stickers that have been placed in various locations, unlocks video clips and gives users a chance to win free movie passes.

The promotion adds a bit of interactivity to the Foursquare app while leveraging AnyClip’s video metadata and clips. Users enter the Clip Trail contest by scanning QR codes, which can unlock various movie scenes from around the city. For instance, when checking in to the Empire State Building, users will be served up a video of King Kong. Foursquare users who follow AnyClip can unlock tips through the app as a way to discover more video moments. Users who check into more than four different tagged locations will get the chance to win six months of free movies from New York City’s Angelika Theater.

The Clip Trail is not only a fun game for New Yorkers to play but is also a proof of concept from AnyClip to show how location-based services and other third-party sources can tap into its API. The promotion takes advantage of AnyClips’ database of feature films and clips that it has licensed.

While AnyClip was founded as a website for browsing and discovering licensed web clips, it has been repositioned from a consumer-facing entity to focus on the B2B market. In doing so, AnyClip has not only been able to get major studios on board but has also opened up a new revenue opportunity. Whether it’s integrating with search, reference, travel or dating sites, AnyClip sees an opportunity to connect end users with video clips based on its extensive metadata library. In a phone interview a few weeks ago, AnyClip CEO Oren Nauman said the API would enable third parties to select, incorporate or implement its database into their businesses.

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