|
Conde Nast |
Hearst |
Meredith |
Time Inc. |
|
|---|---|---|---|---|
|
Number of apps * |
37 |
Before Hachette integration, about 60; after Hachette integration, about 100. |
13 |
39 |
|
Types of Apps and Example of Each |
9 magazine digital edition apps (Wired, Glamour, etc.); remaining 28 are special edition/utility apps (Vogue Wish List, Brides Wedding Genius) |
Magazine digital edition apps (O), utility (Good Housekeeping @Home), special editions (Food Network Magazine Grilling) |
3 magazine digital edition apps (BHG, Parents, Fitness); remaining 10 are utility apps (Teen Driving Log from Family Circle) |
5 magazine digital edition apps (People, SI, etc.), 26 utility (EW Must List), 8 book (Life Wonders of the World); remaining are smartphone |
|
Price Range |
Free to $59.99 (for a one-year New Yorker subscription; other magazines are $1.99/month or $19.99/year). iPad subscriptions free to print subscribers. Most utility apps free to $4.99. |
Monthly magazines: $3.99. Special edition apps: $0.99-$4.99. |
Free to $4.99. Most smartphone apps are $0 or $0.99; tablet apps mostly $2 to $3 |
Free to $7.99. Most magazine issues $3.99-$4.99. |
|
Popular Apps |
The non-content-branded productivity app Idea Flight recently hit #2 on the free Productivity iPad app bestseller list. Epicurious app has over 5 million downloads. |
More proof that sex sells: Cosmo‘s $2.99 Sex Position of the Day app. |
Parenting apps are big: The two most downloaded apps are Baby Names (iPhone) and Flash Cards from Parents Magazine (smartphone & tablet) |
Life and grocery shopping: the Real Simple No Time to Cook iPad app ($4.99) is currently #47 on the paid Lifestyle iPad app bestseller list. |
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- Across multiple platforms. An app available on Kindle, Android, and iPhone, for instance, is counted once, not three times.
Source: Magazine publishers and additional reporting.
Compiled by: Laura Hazard Owen
Additional Producing by: Amanda Natividad
Published: June 15, 2011




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