Amazon’s Sunshine Deals Is Already Shaking Up The Kindle Bestseller List


Credit: Amazon’s Kindle Sunshine Deals promotion, which deeply discounted 650 e-books in collaboration with their publishers, is only a week old — but already it seems to be having a demonstrable impact on the sales of some of those titles.

eBook Market View has a chart showing the average price of the most popular Kindle over the last seven months. You can clearly see a drop over the last week.

Sunshine Deals, which runs for two weeks, puts 650 books at $0.99, $1.99 and $2.99–before the promotion, many of those books had been selling for over $10. Before the promotion began, the average price of a book on the top 100 bestselling Kindle titles was $7.75. In the first three days of the sale, it dropped 17 percent to $6.43.

Dan Lubart, eBook Market View’s author, tracks the titles on e-book bestseller lists by “band.” Band 1 consists of “super-discounted” books, priced at $0 to $2.99. Band 2 consists of “discounted” e-books, $3 to $7.99. Band 3 consists of “value” e-books, $8 to $9.99. Band 4 consists of “premium” e-books, priced $10 and up. Dan found that between June 1 and June 4, the number of “super-discounted” books on the Kindle bestseller list rose from 31 to 47, an increase of 52 percent.

Check out our bestseller lists to find out the most popular digital content of the day from iTunes, YouTube (NSDQ: GOOG), Netflix (NSDQ: NFLX), Facebook and Kindle.

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