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HBO (s TWX) is giving viewers another reason to tune into its shows on its TV Everywhere portal: The premium cable network has added a number of interactive features to episodes of hit fantasy series Game of Thrones on HBO Go.
Game of Thrones is the perfect show to debut this sort of thing on. Fantasy fans love finding out more information about the fictional worlds that characters live in, and HBO’s interactive elements are good at teasing out minute details that might otherwise be lost in the visual nature of the storytelling. Whether it be to showcase a map of the show’s seven kingdoms, give users a look into the family trees of different ruling houses, or a reliquary with interactive pages for artifacts in the show, the pop-ups that run alongside the videos give existing fans some cool toys to play with, while also providing a bit of context for those who aren’t already familiar with the popular book series the show is based on. HBO Go also provides behind-the-scenes videos and commentary from series creators David Benioff and D.B. Weiss, as well as book author George R.R. Martin.
Adding a bit of interactivity to Game of Thrones is one more way that HBO is trying to lure viewers onto its HBO Go platform for catchup viewing. HBO Go, which was launched last year, is designed to provide added value to subscribers of the premium cable network, by letting them log in and watch episodes of their favorite shows online and on mobile devices. To promote the over-the-top component of HBO Go, the programmer recently allowed Game of Thrones viewers to tune in to one episode of the show a week early, and has also offered up an exclusive sneak previews of the hit series True Blood to HBO Go users.
HBO Go users can now access every episode of every HBO original series, including shows that are no longer on the air like The Sopranos and Sex and the City. In addition to having access to those episodes on the web, viewers can also tune in on mobile devices with the recent release of mobile apps for the iPad, iPhone (s AAPL) and Android (s GOOG) devices.