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Intel Deal, Universal Controller Bring OnLive to Connected TVs

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Cloud gaming startup OnLive is a few steps closer to bringing its streaming video game service to new TVs and Blu-ray players, thanks to a partnership with Intel (s INTC) and the release of a universal controller designed to work with various connected devices.

The Intel partnership, which is being announced ahead of next week’s E3 video game confab, will embed OnLive technology onto Intel CE4100 Embedded Processors. That means TVs, Blu-ray players and other devices using the Intel consumer electronics chipset will soon have access to the video game service, expanding availability to tens of millions of new devices.

But streaming to the TV is just one piece of enabling users to play cloud-based video games. Users also need a way to control those games. So OnLive is releasing a new universal controller designed to work with just about any connected device. The controller works either by establishing a direct wireless connection, or through a USB dongle connected to the device.

The combination of announcements means that OnLive — which is currently available through PCs and Macs (s aapl), as well as the OnLive MicroConsole — will be accessible and playable on a number of new devices. According to OnLive Director of Corporate Communications Brian Jaquet, the company expects the service to be accessible on more than 25 million connected TVs by the end of the year, as well as 50 million Blu-ray players. That kind of scale could instantly make OnLive a competitor to traditional console gaming.

One Response to “Intel Deal, Universal Controller Bring OnLive to Connected TVs”

  1. Vikas Gupta

    Smart TV is the next frontier for gaming, and with the myriad of announcements and new players entering the market, all of this activity strongly validates the promise of the sector. The question becomes: How does the consumer want to receive this content? The hardcore gamer may be willing to buy a new box, or upgrade their existing devices. We’re providing a way for everyone else to easily get content from a safe and familiar place – their own cable company. Through our partnership with Intel, many families can play our games with the technology already in their homes. And with major developers on board, we are seeing tremendous interest from the cable community in diving into the gaming space.

    Through our relationships with both Free and Intel, we have already made ‘Netflix for gamers’ a possibility for more than 4 million Europeans through our GameTree TV platform. We share the vision that the on-demand gaming model will change the way we think about TV entertainment and bring fun interactive gaming to the masses.

    Vikas Gupta, CEO, TransGaming