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On Tuesday, I wrote about the importance of data. Yesterday, Citrix founder Edward Iacobucci announced a Virtual Index Architecture (VIA), the first output of his new VirtualWorks Group. VIA is “a pre-integrated, plug-and-play framework that leaves data where it lives… VIA opens up a whole new set of options for securely accessing content across a variety of locations and devices.” On the one hand, then, a technological solution to a problem of heterogenous IT environments. On the other — and this is the angle both the New York Times and Wall Street Journal leaped upon in their headlines — a recognition of how important data is, and an explicit attempt to harness it. This could get interesting.