A whole lot of big YouTube (s GOOG) stars will be appearing on Blip.tv, as the video distribution and monetization startup has struck a strategic partnership with The Collective to provide a mix of technology and ad sales for some of the management firm’s web original clients. The partnership is a big win for Blip.tv, which will be handling distribution and ad sales for some of the most popular producers on YouTube. The deal means shows like Fred, Annoying Orange, iJustine and FreddieW — among others — will join the Blip.tv network of web series.
While many of The Collective’s heavy hitters grew up on YouTube, Blip.tv will provide additional tools and technology resources that weren’t available by just creating a YouTube channel and becoming part of its Partner Program. Those stars will continue to have a presence on YouTube, but their backend will be powered by Blip.tv and the web series network will provide additional support as part of the partnership. The announcement could indicate that as some other web series mature, their creators may also begin to look beyond YouTube for more robust distribution, monetization and reporting help.
For fans of The Collective’s shows on YouTube, nothing will change — all the videos and comments will stay right where they are — but the partnership will add whole new syndication outlets for its shows. In addition to the massive audiences its producers have already amassed on YouTube, they will show up on the recently redesigned Blip.tv homepage, as well as other distribution points, such as Blip.tv’s Roku channel or Verizon’s video-on-demand service. In addition to broader distribution, Blip.tv will work with The Collective’s creators to build video sites for their shows.
It will also provide monetization on those new distribution points, selling ads and sharing revenues with creators as part of the partnership. This basically allows the producers to expand monetization of their shows; With potential new audiences, Blip.tv can sell ads beyond just the inventory available on YouTube.