Adds Fred, Annoying Orange and Others With Collective Partnership


A whole lot of big YouTube (s GOOG) stars will be appearing on, as the video distribution and monetization startup has struck a strategic partnership with The Collective to provide a mix of technology and ad sales for some of the management firm’s web original clients. The partnership is a big win for, which will be handling distribution and ad sales for some of the most popular producers on YouTube. The deal means shows like Fred, Annoying Orange, iJustine and FreddieW — among others — will join the network of web series.

While many of The Collective’s heavy hitters grew up on YouTube, will provide additional tools and technology resources that weren’t available by just creating a YouTube channel and becoming part of its Partner Program. Those stars will continue to have a presence on YouTube, but their backend will be powered by and the web series network will provide additional support as part of the partnership. The announcement could indicate that as some other web series mature, their creators may also begin to look beyond YouTube for more robust distribution, monetization and reporting help.

For fans of The Collective’s shows on YouTube, nothing will change — all the videos and comments will stay right where they are — but the partnership will add whole new syndication outlets for its shows. In addition to the massive audiences its producers have already amassed on YouTube, they will show up on the recently redesigned homepage, as well as other distribution points, such as’s Roku channel or Verizon’s video-on-demand service. In addition to broader distribution, will work with The Collective’s creators to build video sites for their shows.

It will also provide monetization on those new distribution points, selling ads and sharing revenues with creators as part of the partnership. This basically allows the producers to expand monetization of their shows; With potential new audiences, can sell ads beyond just the inventory available on YouTube.


Philip Nelson

Does anyone know what the average producer of a web series makes off their show? Is anyone making any CASH on this format of streaming?

Ryan Lawler

Some producers are making hundreds of thousands of dollars. Since Blip has a dedicated sales force to package different types of content, this will really just add to the amount of revenue The Collective producers can expect.

Victor Solis

This can depend significantly on the video platform. YouTube is known for having an opaque process for partnering with creatives versus the more open language in’s policies on such issues as advertising revenue. It’s difficult to find quantifiable info since it’s not in the best interest of an individual creative or production company to publicize their financial figures online. But as Ryan L. writes, there are people who are monetizing their video traffic. It’s a function of how broadly you promote your series and how well you can engage the audience.

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