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Today in Cloud

Writing for InfoWorld, Eric Knorr reminds us that enterprise data allegedly doubles every 18 months. He goes on to point out that “there’s huge, untapped value in all that data,” and we’re certainly seeing a growing number of companies — and events —seeking to exploit the potential. Meanwhile, at ReadWriteWeb, Klint Finley offers a rather extreme view for the future of Microsoft; a future in which Windows, Office, and Windows Phone are history, yet the company is making a profit by driving developers to data via its ecosystem of APIs. Right now, that might appear too extreme a transition for a company we know so well for doing something completely different, but there are plenty of startups working hard to monetize data, or to offer developers the best APIs for accessing freely available data. As software becomes increasingly commoditised, and as software costs for so many previously expensive products approach zero, there’s growing interest in finding the next big market. Might that market be data, or the interconnected services that good companies provide around data? I’m willing to bet that it could well be, and so are a growing number of others…