Bill Crandall is leaving his post as AOL’s VP of Branded Experiences to return to his previous company, Wenner Media, as head of digital content. The move comes five years after the former music editor of Wenner’s RollingStone.com was hired as the first editor-in-chief of AOL (NYSE: AOL) Music.
Crandall’s hire comes a week after former Sharecare exec Michael Bloom was named chief digital officer, replacing the first person to hold that title, Steven Schwartz, who went back to Thomson Reuters (NYSE: TRI) to handle global development for the Reuters Media division.
As VP of AOL’s Branded Experiences, Crandall worked with advertisers and celebrities to develop content partnerships. One of the biggest debuted this week, with Heidi Klum as the new face of AOL’s women’s lifestyle channel.
In his prior role as GM for AOL Music, Crandall created sites such as Spinner, The Boot, PopEater and oversaw the performance showcase Sessions. Before joining RollingStone.com, Crandall was managing editor for BAM Magazine, a California bi-weekly music publication, and Editor and Publisher for Big Whoop, a San Francisco music and pop culture magazine.