Mobile video sharing company BlipSnips introduced the latest version of its iPhone (s aapl) app Tuesday, adding a whole slate of new features. The BlipSnips iPhone app introduces many new elements to sharing mobile videos on social networks, including geolocation support and the ability to tag your friends within the timeline of a video, and link comments to action while it is happening.
Mobile video sharing is fast becoming a crowded market, with apps like Justin.tv’s Socialcam and Viddy competing to become the “Instagram of video.” But where other apps let users share and tag friends in photos that are posted to social networks and other sites, BlipSnips seeks to differentiate itself with advanced tagging capabilities that are linked to specific moments in a video.
The BlipSnips application provides all the same functionality that we’ve come to expect from most social sharing apps, including the ability to post to Facebook and Twitter, and comment on video. But it goes a step further by allowing users to tag friends and locations within videos, all of which is linked to the movie’s timeline. So if you tag a friend, when the video plays back you can fast forward directly to where he’s located in the clip. Same goes for comments, which are made within the timeline of the video so that you know what specifically users are reacting to when they post.
Videos can then be viewed in-app, on Facebook or on the BlipSnips website. All locations share the same look and feel in the “video theater,” and all of which include the same content and tags.
The latest version of the app, while adding Twitter integration and geolocation tagging, has also provided more advanced controls over social sharing. That includes more advanced content privacy settings that allow users to determine exactly where their videos will be published, and new friend/follower feature to enable users to connect directly with others that use the app.
BlipSnips is a Boulder-based graduate of the TechStars incubator that launched the first version of its app earlier this year. That app has now been downloaded more than 100,000 times since launch, but the addition of features to the new version could accelerate the pace of its adoption.